RADMOR, the golf lifestyle brand crafting on and off-course apparel from meticulously-curated, all-natural materials, has signed former UCLA All-American and PGA TOUR player Kevin Chappell as a Brand Ambassador.
Chappell joins Korn Ferry Tour players R.J. Manke and Noah Wolsey – who both played at the University of Washington like RADMOR founders Scott Morrison and Bob Conrad – in repping the brand professionally in 2023. Chappell – a three-time All-American for the Bruins – is working his way back from surgery in 2018 and played in last week’s PGA TOUR American Express. His wife’s family lives in Washington, and Chappell was drawn by the Pacific Northwest connection and RADMOR’s environmental ethos.
“I love what Scott and Bob are doing with RADMOR and I’m excited to be a part of the brand story in 2023,” Chappell says. “The golf industry has been dominated by unsustainable apparel materials over the past 20 years. I think today’s golfers are looking for a way to do the right thing, environmentally, while also looking and playing their best.”
RADMOR’s sustainably-sourced golf clothing forgoes virgin polyester in favor of natural cellulose fibers like Peruvian Pima cotton, elastane yarns, and super-soft Tencel and recycled REPREVE to create the most environmentally minded golf apparel in the industry. It recently dropped its Fall / Winter line with a variety of new offerings in seasonally-focused color palettes celebrating the world’s greatest game. Fabrics in 2023’s collections will include RADMOR’s flagship 96% ELS Cotton 4% Elastane blend, their ultra-light 100% Pima, an organic Pima with recycled polyester/stretch blend, and an all-new 92% certified recycled poly/stretch blend designed for fans of synthetic fabrics.
“Kevin’s a first-class guy and heck of a golfer, and we welcome him to the RADMOR family,” Morrison says. “It’s going to be an incredible year as we roll out our 2023 lines at the PGA Show and continue working with Kevin, R.J. and Noah to promote our brand story.”
In February 2021, Scott Morrison and Bob Conrad launched RADMOR. The college roommates and golf teammates at the University of Washington first discussed changing the face of golf apparel in the mid-90s, and today that vision is finally a reality. After graduating from the “U-Dub,” Conrad played golf professionally and still maintains a plus handicap. Supplying serious fashion “street cred,” Morrison was the man behind three of America’s top denim brands – Paper Denim & Cloth, 3×1 Denim and Earnest Sewn – and is widely considered a thought leader in the design world.
The dynamic duo’s passion for the harmonic convergence of fashion and performance is evident in subtle design treatments such as RADMOR’s MORE/EROM (Extended Range of Motion) underarm pattern prominently featured in golf shirts, layering pieces, and outerwear. Functional-yet-fun details like a signature “ball pocket” can also be found on outerwear, pants and shorts. RADMOR is defined by its commitment to using natural fibers and reducing our environmental impact while producing the highest quality golf apparel possible.
“RADMOR” is a playful blend of Morrison and Conrad’s last names and represents the brand’s dichotomy. Its secondary logo, “BobRad,” is a whimsical cartoon golf ball peering out of a golf hole that aims to bring golf to those who find the sport a bit too stuffy. Meanwhile, RADMOR’s “serious golf side” is reflected in its “Dead Center” ball and cup logo that appears throughout most of its collections and appeals to its green grass partners at high-end clubs and resorts.
In addition to its direct-to-consumer sales channel, RADMOR is available at a growing number of golf shops throughout the U.S. and Nordstrom stores nationwide, as well as Golf.com, Huckberry.com, TrendyGolf.com, FairwayStyles.com, Nordstrom.com and Saksfifthavenue.com. RADMOR has a concept shop in Seattle at 607 1st Avenue in Pioneer Square.
For more information about RADMOR, visit www.radmorgolf.com.