Sun Mountain’s best-selling Monsoon rainwear collection can take a punch yet is feather light and packable. Constructed with waterproof (fully seam-sealed with a DWR (Durable Water Repellent) finish that offers a 15K waterproof rating and a two-year guarantee), stretch fabric, Monsoon offers qualities and a price point that make it an essential piece of gear on and off the golf course.
The newest addition is the Monsoon Hooded Jacket ($109.99) which joins the Monsoon Jacket ($99.99), Monsoon Short-Sleeve Pullover ($89.99) and Monsoon Pant ($74.99). The women’s collection includes Women’s Monsoon Hooded Parka ($139.99), Women’s Monsoon Jacket ($99.99), Women’s Monsoon Short-Sleeve Jacket ($89.99) and Women’s Monsoon Pant ($74.99). All are available in an array of colors in sizes Small-XXXL. For the retailer nearest you, visit www.sunmountain.com
Thus far in 2023, golf participation, equipment sales and private club memberships have maintained their collective momentum gained over the past three years. In other words, golf has been economically resilient, weather-proof and mostly unaffected by trends that many thought might render it a flash in the pan a while back. Okay, enough with the heavy speaking. Let’s have some fun and look at a few summer options for golf gear, goodies and even a non-traditional country club membership that’s all the rage in the Sunshine State.
OnCore’s Encore
OnCore Golf has been the leading direct-to-consumer golf ball brand for over a decade. Its patented, perimeter-weighted golf balls have completely upended the industry as they’ve outperformed many of the “big name” brands in independent testing. OnCore recently released the VERO X2, a four-piece, 95-compression ball that’s quickly making a name for itself on the Korn Ferry and PGA TOURs via brand ambassador Erik Compton. Last year, OnCore launched “Club OnCore,” a totally new concept in the “DTC” world that provides members with free shipping, customization, sitewide discounts and partner deals for an annual fee. And just for joining, they even receive free balls and merch.
Summer is prime buddy trip time for many golfers who are simply not able to get away as easily during the spring and fall months. For those hopping planes to their dream destinations, the Sun Mountain ClubGlider Meridian is the gold standard when it comes to travel covers. Remarkably, it was awarded Golf Digest’s “Editors Choice” for Travel Bags 2016-2022 and has scored numerous accolades in 2023. Dense foam padding through the top of the bag protects clubs while the leg mechanism supports the weight of the bag. The pivoting wheels are key, making the ClubGlider a cinch to maneuver around crowded airports.
Golf shoes and the summer golf season were incompatible with each other for decades. The summer is hot and humid. Golf shoes were heavy, thick and unbendable. Enter TRUE linkswear a few years back. The company, based in Tacoma, Wash., was founded by PGA TOUR standout Ryan Moore and his brother Jason. At the time, Jason was caddying for Ryan and the duo was walking many miles every week around the country and suffering from sore feet. This led to the launch of TRUE, which today crafts an amazing collection of walking-focused, spikeless golf shoes that are so comfortable, they’re worn on and off the course. The All Day Knit 3 is a top seller in the summer. It features a minimalist design and a breathable, one-piece upper that forms to golfers’ foot shapes.
It’s rare these days that any product, much less a golf product, can claim to be “first to market” in a specific industry. But that’s exactly what Radmor Golf has done. The Seattle-based brand helmed by Scott Morrison and Bob Conrad is the first in the golf industry to eliminate the use of “virgin” polyester at the garment level. Moreover, Radmor has also reduced the amount of recycled ocean polyester and recycled nylon to just 10%, almost unheard of in the apparel business. This summer, Morrison and Conrad are offering more than ever, especially in the polo category. The cool, sporty and styling Taylor Cap Stripe, Douglas Stadium Pique and Hudson Attack Mode offerings are made from extra-long staple cotton that’s biodegradable.
The Blue Ridge Mountains of North Carolina are within easy driving distance of hundreds of thousands of people in the Southeast, Midwest and Mid-Atlantic. Have-clubs-will-travel types will be delighted to learn that Rumbling Bald on Lake Lure is a cinch to access off I-40, but also feels like it’s a world away from the hustle and bustle of the proverbial “real world.” Apple Valley is the lead course, a 6,800-yard masterpiece from Dan Maples, son of designer Ellis Maples. It plays remarkably stable given its mountain setting but features plenty of elevation changes and views. Bald Mountain is the older, more traditional mountain-style course crafted by George Cobb protégé W.B. Lewis. Golfers enjoy on-course villas that are perfect for groups looking for comfort and convenience.
Most private golf clubs in Sun Belt markets from coast to coast are currently full and only accepting new members on waitlists. It’s incredible how the market has changed over the past three years. For those looking to join a club this summer, a few creatively available options are out there. The Club at Olde Cypress in Naples, Fla., recently sold out its full golf membership category for its P.B. Dye designed award winner. However, it still offers an Associate Golf Membership with the same full privileges during the off-season from May through October and a set number of golf rounds during the peak season. The “AGM” grants unlimited golf course use for six months for cart fee only and unrestricted use of the practice facilities year-round. Tee times are available two days in advance – more than ample given the limited number of members utilizing the club during that span. During the peak season (November through April), AGMs are allotted 12 tee times for a reduced green and cart fee.
Ordering dad’s Father’s Day gifts last minute is so 2022. Knock it out way ahead of time this year for a little peace of mind. After all, we know golf gear is what he really wants, right? Here at Golf Tips, we’re making it even easier for you with a few suggestions to get the golf ball rolling. Here we go.
TRUE linkswear LUX Tour
Now that peak golf season is here, TRUE has launched its exciting new “Tour Collection” featuring the highly-anticipated LUX Tour and OG Tour golf shoes, the premium LUX Tour Polo Tour Logo Edition and midweight Quarter Zip Tour Logo Edition, and (last but not least) the breathable LUX Tech Tour 5-Panel Hat. Simply put, the Moore brothers are providing golfers with an intriguing mix of high-performance, stylish options for the golf season. The LUX Tour shoe is TRUE’s take on the modern performance golf shoe designed to the rigorous standards of its PGA TOUR staff, including co-founder Ryan Moore, Joel Dahmen and Chris Kirk. And building on the legacy of the LUX Pro, it boasts subtle-yet-significant improvements to style, quality, fit and function, according to TRUE’s designers.
OnCore is a direct-to-consumer golf ball brand based in Buffalo, N.Y. that’s made a name for itself via its unique perimeter-weighted construction that leads to longer, straighter shots. Just ask Buffalo Bills quarterback Josh Allen, a major investor and brand ambassador, or Korn Ferry Tour player and ambassador Erik Compton. For Father’s Day, OnCore is offering three different dad-loving logo balls, as well as a buy two dozen, get a dozen free special on any of its five balls: VERO X1, VERO X2, ELIXR, ELIXR 2022 and AVANT 55. There’s plenty of other father-friendly gear available, including t-shirts, hats, tees and gloves.
RADMOR Golf’s spring and summer golf apparel line is available in men’s and women’s collections featuring its environmentally friendly polos, shorts and layering. The Seattle-based brand leans hard into the new golf season with vibrant color pops of True Blue, Wisteria, Glacier and Cloudy Blue. The men’s line is highlighted by a host of new polos, including the Taylor Recycled Floral Drip and Crosby Reverb Ultralight, Vincent and Five-O Knit Performance Shorts (hey, it’s spring, after all). Colton ¼ Zips, Higgins Hoodies and Perkins Crew Sweatshirts in an array of new colors and patterns are standing by for those areas that still have crisp mornings and late afternoons. For toasty hot regions, shirts like the aforementioned Crosby Reverb Ultralight keep golfers nice and cool from dusk till dawn.
No one’s gotten more mileage out of his clubs over the years than dad. Chances are that those same sticks are still stashed in the garage, basement or trunk. That makes this the perfect year to get him squared away with a full new set. No brand makes this easier, or more enjoyable, than PXG. All fitting locations are listed and searchable on the website. And PXG now offers the most expansive variety of irons, hybrids, drivers, fairway woods and putters in the company’s storied history. Or, if you know what dad needs and want him swinging new clubs on Father’s Day, PXG also offers an array of “Full Bag Deals” available directly online. The ordering process and customer service overall are first-rate.
Sun Mountain’s PX3 and PX4 pushcarts are a huge hit with members of #pushcartmafia. Offering a myriad of improvements to the company’s past Pathfinder models, the PX4 is hands down one the best four-wheelers on the market today. It features awesome advancements like a new handle and accessory tray while retaining the main benefits of a smaller folded size and easy opening. Retail prices for the PX3 and PX4 are $249 and $259, respectively. Additional enhancements on both models we tested and loved include a continuous handle for pushing with one hand, an accessory console that holds balls, tees, scorecard and mobile phone, a mobile phone holder with a slot for a charging plug, dual umbrella holders, and a mesh basket and velour-lined pouch for additional storage. Pro tip: order the cushy vertical cooler that straps onto the cart and holds up to six canned beverages.
PeakVision was founded back in 1997 by J. Paul Moore, who studied the eyewear industry for four years before developing PeakVision’s “Dual-Zone” lens prototype. Moore’s goal with the sophisticated technology was actually simple: end all optical distortion in sports, especially golf, which typically entails more than four hours outdoors in the sunshine. David and Nicholas Feaser acquired the company in 2017 and have doubled down on the company’s commitment to the game. PeakVision’s Dual-Zone lens are 20% neutral gray on the upper section for UV protection and 60% lower contrast amber on the lower section to enhance clarity, especially when it comes to reading greens. Several different golf-focused models are available to fit a variety of different-sized heads and faces.
The company’s premium golf shoelaces are available in more than 70 colors and patterns. Made in the USA from ultra-durable poly-nylon weave with an appropriate amount of stretch, Whiskers laces feature high-grade aglets that withstand tough conditions and are slim-wrapped to fit skinny eyelets. On any given tournament week, Whiskers golf laces are worn by more than 75 PGA and LPGA Tour players and their caddies in FootJoy, Adidas, Nike, Puma, ECCO and other leading shoe brands. Amateur golfers also match laces with their shirts, hats, belts, pants and shoes, adding color pop and personality to wardrobes. Single pairs ($15), three packs ($40) and “fivers” ($60).
A golf gift idea for the dad who has everything … almost everything … private club membership. The Club at Olde Cypress recently sold out its full golf membership category. However, the club still offers an “Associate Golf Membership” that affords the same full privileges during the off-season from May through October as well as a set number of golf rounds during the peak season. The AGM grants unlimited use of the golf course for those six months for cart fee only and unrestricted use of the practice facilities year-round. Tee times are available two days in advance – more than ample given the limited number of members utilizing the club during that span. During the peak season (November through April), AGMs are allotted 12 tee times for a reduced green and cart fee. Champion Hills in Hendersonville, N.C. has a limited number of full golf memberships available. Tom Fazio’s original Tar Heel State home course is going strong with beautiful bentgrass greens and views of the Blue Ridge Mountains. Golf is played year-round at Champion Hills, unlike so many other Western N.C. private clubs that close for the winter.
Now that peak golf season is here, TRUE has launched its exciting new “Tour Collection” featuring the highly-anticipated LUX Tour and OG Tour golf shoes, the premium LUX Tour Polo Tour Logo Edition and midweight Quarter Zip Tour Logo Edition, and the breathable LUX Tech Tour 5-Panel Hat. Simply put, TRUE is providing golfers with an intriguing mix of high-performance, stylish options for the golf season.
“The Tour Collection was tailored around the needs of our Tour staff,” says TRUE CEO Jason Moore. “Through feedback from players like Joel Dahmen, Mark Hubbard and Chris Kirk we’ve been able to continue to elevate the premium nature of our footwear and apparel via countless upgrades and aesthetic improvements. The Tour Collection is our take on the fit, performance and style of a modern Tour player.”
LUX Tour Quarter Zip
The Tour Collection lineup:
LUX Tour
The LUX Tour is TRUE’s take on the modern performance golf shoe designed to the rigorous standards of its PGA TOUR staff, including co-founder Ryan Moore, Joel Dahmen and Chris Kirk. Building on the legacy of the LUX Pro, it boasts subtle-yet-significant improvements to style, quality, fit and function. LUX Tour includes the Achilles heel pad and TPU heel stabilizer for a more stable fit and features the all-new TRUE® Tour Signature Top Grain Napa Leather. Comfortable enough for TRUE’s Tour players to wear right out of the box, updates to the WANDERLUX® midsole compound and insert give it the best feel, grip and lateral stability to date. The upgraded metal logo and exotic genuine leather accents elevate LUX Tour’s luxury aesthetic.
OG Tour
The OG Tour combines the iconic TRUE Original with all-new premium construction built to the rigorous performance standards of TRUE’s PGA TOUR staff. Building on the TRUE Original legacy, the OG Tour delivers a distinctive minimalist fit, wide toe box and zero drop experience. Naturally enhancing comfort and engineered for walking, it generates more surface contact than any golf shoe, keeping golfers connected to the earth with ideal balance and traction. A flexible, ergonomically designed sole eliminates all inhibitions between golfers and the turf. Now featuring TRUE’s all-new TRUE® Tour Signature Top Grain Napa Leather, the OG Tour offers an upgraded metal logo and exotic genuine leather accents to elevate the luxury aesthetic.
LUX Tour Polo
With its minimalist design and maximum comfort, the LUX Tour Polo is created via Super Natural Materials offering unrivaled performance and a modern aesthetic transcending seamlessly to the golf course. The athletic modern cut is perfect on or off the links as the polo drapes naturally for a casual-yet-tailored fit. The ultra-premium LUX Tour Polo blend features a sustainable mix of industry-leading Tencel® (45%), REPREVE® Recycled Polyester (50%) and Spandex (5%) for maximum comfort and movement. It also includes TRUE’s high visibility logo on the front left chest along with the fan-favorite Dead Golfer on the left sleeve.
LUX Tour Quarter Zip
The LUX Tour Quarter Zip is the optimal mid-weight layering piece for the active and competitive golfer, built using Super Natural Materials delivering unreal performance, a premium look and feel, and next-level sustainability. This Quarter Zip is the perfect “all-season” weight to keep golfers feeling good during their pursuits on and off the course. The premium French-terry blend features a sustainable mix of industry-leading Tencel® (43%), Recycled Polyester (50%) and Spandex (7%) for maximum comfort and movement. It includes TRUE’s high visibility logo on the front left chest along with the Dead Golfer on the left sleeve.
LUX Tech Tour 5-Panel Hat
TRUE’s premium performance “take” on the 5-panel hat, the LUX Tech Tour 5-Panel Hat sports a brushed, broken-in coastal feel with a modern design and “stealth” detailing. The breathable foam front, laser perforated back, athletic sweatband and moisture-wicking shell will keep golfers cool and dry. Featuring TRUE’s new Tour tone-on-tone logo vinyl application on the front along with an embroidered Tour design underneath, TRUE fans can rock the hat the TRUE pros are wearing this season.
For more information on the Tour Collection and other TRUE products, visit www.truelinkswear.com.
It’s not spring until RADMOR Golf says it’s spring. Or at least that’s how co-founders Scott Morrison and Bob Conrad joke it out. The nearly lifelong friends and teammates on the University of Washington men’s golf team in the 90s are ready to take on the new year in a big way.
“We’re a Pacific Northwest-based brand at heart but we can’t help but feel like our plight is a global one – make fashionable golf clothing with an unwavering commitment to sustainability,” says Morrison.
RADMOR, which Morrison describes as a “golf lifestyle brand crafting on and off-course apparel from meticulously-curated, all-natural and recycled materials,” just dropped its spring 2023 line. The “New Beginnings Collection,” as it’s dubbed, features new colors, styles, patterns and materials with the same unwavering commitment to sustainability in golf fashion.
New Beginnings, available in men’s and women’s capsules, leans hard into the new golf season with vibrant color pops of True Blue, Wisteria, Glacier and Cloudy Blue. The men’s line is highlighted by a host of new polos, including the Taylor Recycled Floral Drip and Crosby Reverb Ultralight, Vincent and Five-O Knit Performance Shorts (hey, it’s spring, after all). Colton ¼ Zips, Higgins Hoodies and Perkins Crew Sweatshirts in an array of new colors and patterns are standing by for those crisp mornings and late afternoons.
RADMOR continues to expand its offerings for women, and the 2023 New Beginnings Collection features the new Hannah Pleated and Yesler Skorts, Michele Block Stretch Polo, Olivia GEORAD Long Sleeve and Sleeveless shirts, Olivia Cap Strip Long Sleeve, Mila Deep V Sleeveless Shirt and the Lauren Cap Stripe Polo. Also new for 2023 are a host of RADMOR accessories like the Dead Center RadCap Trucker Hat in show white and true blue, and two-packs of RADSOCKS made from cellulose, recycled nylon and elastane.
RADMOR’s sustainably-sourced golf clothing forgoes virgin polyester in favor of natural cellulose fibers like Peruvian Pima cotton, elastane yarns, and super-soft Tencel and recycled REPREVE to create the most environmentally minded golf apparel in the industry. Fabrics in 2023’s collections include RADMOR’s flagship 96% ELS Cotton 4% Elastane blend, its ultra-light 100% Pima, an organic Pima with recycled polyester/stretch blend, and an all-new certified recycled REPREVE blend designed for fans of synthetic fabrics.
RADMOR Renaissance
In February 2021, Scott Morrison and Bob Conrad launched RADMOR. The college roommates and golf teammates at the University of Washington first discussed changing the face of golf apparel in the mid-90s, and today that vision is finally a reality. After graduating from the “U-Dub,” Conrad played golf professionally and still maintains a plus handicap. Supplying serious fashion “street cred,” Morrison was behind three of America’s top denim brands – Paper Denim & Cloth, 3×1 Denim and Earnest Sewn – and is widely considered a thought leader in the design world.
Taylor Cap Stripe
The dynamic duo’s passion for the harmonic convergence of fashion and performance is evident in subtle design treatments such as RADMOR’s MORE/EROM (Extended Range of Motion) underarm pattern prominently featured in golf shirts, layering pieces, and outerwear. Functional-yet-fun details like a signature “ball pocket” can also be found on outerwear, pants and shorts. RADMOR is defined by its commitment to using natural fibers and reducing our environmental impact while producing the highest quality golf apparel possible.
“RADMOR” is a playful blend of Morrison and Conrad’s last names and represents the brand’s dichotomy. Its secondary logo, “BobRad,” is a whimsical cartoon golf ball peering out of a golf hole that aims to bring golf to those who find the sport a bit too stuffy. Meanwhile, RADMOR’s “serious golf side” is reflected in its “Dead Center” ball and cup logo that appears throughout most of its collections and appeals to its green grass partners at high-end clubs and resorts.
In addition to its direct-to-consumer sales channel, RADMOR is available at a growing number of golf shops throughout the U.S. and Nordstrom stores nationwide, as well as Golf.com, Huckberry.com, TrendyGolf.com, FairwayStyles.com, Nordstrom.com and Saksfifthavenue.com. RADMOR has a concept shop in Seattle at 607 1st Avenue in Pioneer Square.
For more information about RADMOR and the full men’s and women’s New Beginnings Collections, visit www.radmorgolf.com.
RADMOR, the golf lifestyle brand crafting on and off-course apparel from meticulously-curated, all-natural materials, has signed former UCLA All-American and PGA TOUR player Kevin Chappell as a Brand Ambassador.
Chappell joins Korn Ferry Tour players R.J. Manke and Noah Wolsey – who both played at the University of Washington like RADMOR founders Scott Morrison and Bob Conrad – in repping the brand professionally in 2023. Chappell – a three-time All-American for the Bruins – is working his way back from surgery in 2018 and played in last week’s PGA TOUR American Express. His wife’s family lives in Washington, and Chappell was drawn by the Pacific Northwest connection and RADMOR’s environmental ethos.
“I love what Scott and Bob are doing with RADMOR and I’m excited to be a part of the brand story in 2023,” Chappell says. “The golf industry has been dominated by unsustainable apparel materials over the past 20 years. I think today’s golfers are looking for a way to do the right thing, environmentally, while also looking and playing their best.”
RADMOR’s sustainably-sourced golf clothing forgoes virgin polyester in favor of natural cellulose fibers like Peruvian Pima cotton, elastane yarns, and super-soft Tencel and recycled REPREVE to create the most environmentally minded golf apparel in the industry. It recently dropped its Fall / Winter line with a variety of new offerings in seasonally-focused color palettes celebrating the world’s greatest game. Fabrics in 2023’s collections will include RADMOR’s flagship 96% ELS Cotton 4% Elastane blend, their ultra-light 100% Pima, an organic Pima with recycled polyester/stretch blend, and an all-new 92% certified recycled poly/stretch blend designed for fans of synthetic fabrics.
“Kevin’s a first-class guy and heck of a golfer, and we welcome him to the RADMOR family,” Morrison says. “It’s going to be an incredible year as we roll out our 2023 lines at the PGA Show and continue working with Kevin, R.J. and Noah to promote our brand story.”
In February 2021, Scott Morrison and Bob Conrad launched RADMOR. The college roommates and golf teammates at the University of Washington first discussed changing the face of golf apparel in the mid-90s, and today that vision is finally a reality. After graduating from the “U-Dub,” Conrad played golf professionally and still maintains a plus handicap. Supplying serious fashion “street cred,” Morrison was the man behind three of America’s top denim brands – Paper Denim & Cloth, 3×1 Denim and Earnest Sewn – and is widely considered a thought leader in the design world.
The dynamic duo’s passion for the harmonic convergence of fashion and performance is evident in subtle design treatments such as RADMOR’s MORE/EROM (Extended Range of Motion) underarm pattern prominently featured in golf shirts, layering pieces, and outerwear. Functional-yet-fun details like a signature “ball pocket” can also be found on outerwear, pants and shorts. RADMOR is defined by its commitment to using natural fibers and reducing our environmental impact while producing the highest quality golf apparel possible.
“RADMOR” is a playful blend of Morrison and Conrad’s last names and represents the brand’s dichotomy. Its secondary logo, “BobRad,” is a whimsical cartoon golf ball peering out of a golf hole that aims to bring golf to those who find the sport a bit too stuffy. Meanwhile, RADMOR’s “serious golf side” is reflected in its “Dead Center” ball and cup logo that appears throughout most of its collections and appeals to its green grass partners at high-end clubs and resorts.
In addition to its direct-to-consumer sales channel, RADMOR is available at a growing number of golf shops throughout the U.S. and Nordstrom stores nationwide, as well as Golf.com, Huckberry.com, TrendyGolf.com, FairwayStyles.com, Nordstrom.com and Saksfifthavenue.com. RADMOR has a concept shop in Seattle at 607 1st Avenue in Pioneer Square.
TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut the all-new LUX Hybrid at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.
The LUX Hybrid is a performance-driven, athletically-inspired golf shoe designed to look like a traditional saddle shoe but built with TRUE’s market-leading technology. With over 1,000 rounds of PGA and LPGA TOUR golf played in the LUX Hybrid by TRUE Ambassadors like Joel Dahmen and Christina Kim, high-level player feedback led to creating a comfortable, durable shoe that performs at the highest level of the game.
“The LUX Hybrid is a quintessential TRUE creation in that it delivers the highest level of comfort and performance on the golf course and is also perfectly suited for life off the course,” says TRUE CEO Jason Moore. “We’re excited to showcase it along with other current and future TRUE shoes, as well as our brand-new apparel line, at the 2023 PGA Show.”
To create the LUX Hybrid, TRUE designers took the modern performance and heritage design from the LUX Knit and elevated the aesthetic, fit, and function. A leather saddle was added for a cleaner, premium, classic golf aesthetic with additional midfoot stability. The LUX Hybrid also includes TRUE’s new Achilles heel pad, its TPU heel stabilizer, and a high-retention elastic heel lock system for an elevated fit and feel. With updates to the midsole compound and insert and improvements to the overall construction – the LUX Hybrid is TRUE’s highest quality and most comfortable TOUR performance shoe yet.
The LUX Hybrid is available in three high visibility core colors, black, grey and white, and two limited heritage collection colors, admiral and cognac. Weighing 11.2 ounces (based on a men’s size 9), the LUX Hybrid is offered in men’s sizes 7-11.5, 12, 13, 14 and 15 with an MSRP of $195. It will be available at www.truelinkswear.com starting January 24th, the first day of the PGA Show.
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear, and the game of golf, with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly-sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.
When it comes to golf equipment and apparel, no channel has grown like direct-to-consumer over the past two years. This exponential increase was partly out of necessity during the pandemic, sure. But as an unintended byproduct, consumer comfort level with buying anything from full sets of golf clubs to hoodies and hats online has reached an all-time high and shows no signs of slowing down.
Never is this more evident than the approximate two-week shopping extravaganza that kicks off a week before Black Friday and typically ends on Cyber Monday at midnight. Rather than two singular points in time, these two mega-shopping dates have morphed into a fortnight of fun for savvy Internet shoppers. In fact, all golfers really need to do is sit back and watch the emails hitting their inboxes over the next few days.
Here’s the early scoop on a few white-hot brands offering epic savings as we approach the holiday and peak gift-giving season.
TRUE linkswear
Pacific Northwest TRUE linkswear has flexed hard during the latter half of 2022 with the drop of its new Future Staples golf shoe line and foray into the apparel realm with the introduction of its All Day Pants. This coming off a banner year in 2021 in which the brand received a multi-million-dollar private equity infusion and announced a series of high-profile ambassadors like Joel Dahmen and Christina Kim.
TRUE’s FS-01
And the iconic brand helmed by brothers Jason and Ryan Moore is rewarding its legions of fans who #EnjoyTheWalk this Black Friday and Cyber Monday with 20% to 70% off sitewide through Nov. 28th. Additionally, “Featured Deals” include the All Day Knit II starting at $79 and the Lux Sport starting at $89. TRUE’s also offering 10% off orders of $250 or more with code BF10 and 15% off orders of $500 or more with BF15.
RADMOR
To borrow a phrase from Ron Burgundy, RADMOR co-founder Scott Morrison was “kind of a big deal” in the denim industry before launching the Seattle-based brand with his former University of Washington golf teammate Bob Conrad. With an unwavering commitment to the underlying environment, Morrison brings that same style and function to golf apparel. RADMOR is the first golf apparel brand to focus on eliminating virgin polyester in its wares.
Five-O Joggers
Its crisply-designed polos, pants, shorts and outerwear are primarily made from extra-long-staple cotton. While it can take polyester hundreds of years to decompose in a landfill, cotton will break down in a fraction of that time. For Black Friday and Cyber Monday, RADMOR keeps it simple: 25% off sitewide starting on Thanksgiving Day, including its new Fall / Winter line which just dropped.
OnCore Golf
If financial guru Charles Schwab and All-Pro Buffalo Bills QB Josh Allen are both investors, the average golfer can rest assured their game (and their money) is in good hands. Buffalo, N.Y.-based OnCore Golf was a vaunted “first mover” in the DTC golf ball category. It tapped into its team of nano scientists to create a proprietary perimeter weighting technology that produces golf balls that fly longer and straighter.
In 2022, OnCore dropped two brand new models – the three-piece ELIXR 2022 and the four-piece VERO X2. For Black Friday and Cyber Monday, OnCore is rolling out one of its biggest sales of the year: buy two dozen, get a dozen free. The offer is valid on any of its five high-performance golf balls: AVANT 55, ELIXR 2020, ELIXR 2022, VERO X1 and X2, which just landed on Golf Digest’s vaunted Hot List. OnCore has also hinted a killer deals on branded merch, like polos, hoodies, golf gloves, tees and more.
TRUE linkswear, purveyors of comfortable, modern golf footwear designed for the rigors of walking amid the elements, has debuted its All Day 5-Pocket and All Day Chino Pants for men.
“All Day” is a technically designed collection of pants built for comfort, versatility and performance. The line complements TRUE’s ever-growing collection of walking-focused golf shoes, including the recently released FS-01 model. All Day waist sizes range from 28 to 38 inches with 32-inch inseams and a durable yet flexible fabric blend of 92% nylon and 8% spandex. Both the 5-Pocket and Chino Pants are available in six colors: black, charcoal grey, khaki, olive, coffee and lunar.
“Expanding TRUE beyond shoes and into apparel is part of our decade-long dream of creating golf’s ultimate lifestyle brand for those entrenched so deeply in the game they demand more from their gear on and off the course,” says TRUE President Jason Moore. “All Day Pants are engineered with our Northwest perspective combining the durability and weather-ready engineering of climbing pants with a modern, upscale aesthetic. We’re blurring the line between high-performance and ultimate comfort.”
The All Day 5-Pocket and Chino Pants feature classic silhouettes updated with modern touches. The 5-Pocket Pant embodies a denim profile with slim-tapering, while the Chino pays homage to a classic trouser silhouette with an athletic cut and feel. Functional material caters to an active lifestyle without looking overly technical. The durable nylon material is stretchable, comes in a matte finish and is water and stain-resistant while remaining highly breathable for warmer days. These technically designed pants perfectly match all-day, all-season wear in any climate or condition.
All Day 5-Pocket Pant Features
Slim/tapered fit, 4-way stretch, abrasion resistant nylon, natural matte finish and feel, DWR water and stain resistant coating, highly breathable, concealed zipper cell phone/passport pocket, secure YKK back zipper pocket, elastic key loop, and high visibility reflective back cuff piping.
MSRP: $125
All Day Chino Pant Features
Slim/straight fit, 4-way stretch, abrasion resistant nylon, natural matte finish and feel, DWR water and stain resistant coating, highly breathable, cell phone/passport pocket, secure YKK back zipper pocket, elastic key loop, and high visibility reflective back cuff piping.
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear, and the game of golf, with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly-sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.
Golf hoodie season is officially here for many parts of the country. In other words, it’s prime time to shine for Seattle-based RADMOR Golf. Founded by two college golf teammates in 2021, RADMOR is the first golf lifestyle brand making all its apparel from meticulously-curated, sustainable materials.
According to Co-Founder Scott Morrison, the full fall line of tops, bottoms, outerwear and accessories will be available mid-October at its website, a growing number of golf shops throughout the U.S., Nordstrom stores nationwide, and affiliate sites like Golf.com, Huckberry.com, TrendyGolf.com, FairwayStyles.com and Saksfifthavenue.com.
“Fall is right in RADMOR’s wheelhouse; it’s a season that sets up perfectly for our approach to creating warm, comfortable and sustainable apparel that looks just as good off the course as on it,” says Morrison, who met his business partner, Bob Conrad, at the University of Washington. “We’re excited about the fall line’s mix of best-sellers and new pieces, but more importantly, to take our commitment to a more sustainable version of golf to the next level.”
RADMOR’s autumn offerings are rich with sepia, earth and powerful blue and red tones to usher in the cooler climes of the fall golf season. Stylistically, RADMOR isn’t deviating from its core ensemble, adds Morrison. For instance, the Peruvian Pima Cotton Taylor PIMAformance Stretch Polo and Colby Stretch Jersey return to action boasting fresh cap, city block and varsity striping. They’re joined by two newcomers, the Douglas PIMAformance YD Stretch Pique Polo and the Hudson Recycled PIMALITE Polo made from an organic “RADCycled” stretch blend.
RADMOR’s Higgins Hoodie
Morrison and Bob Conrad launched the company in February 2021. The college roommates and golf teammates at the University of Washington first discussed changing the face of golf apparel in the mid-90s, and today that vision is finally a reality. After graduating from the “U-Dub,” Conrad played golf professionally and still maintains a plus handicap. Supplying serious fashion acumen, Morrison helmed three of America’s top denim brands – Paper Denim & Cloth, 3×1 and Earnest Sewn.
The dynamic duo’s passion for the harmonic convergence of fashion and performance is evident in subtle design treatments such as RADMOR’s MORE/EROM (Extended Range of Motion) underarm pattern prominently featured in golf shirts, layering pieces, and outerwear. Functional-yet-fun details like a signature “ball pocket” can also be found on outerwear, pants and shorts. RADMOR is defined by its commitment to using natural fibers and reducing our impact on the environment while producing the highest quality golf apparel possible.
“RADMOR” is a playful blend of Morrison and Conrad’s last names and represents the brand’s dichotomy. Its secondary logo, “BobRad,” is a whimsical cartoon aiming to bring golf to those who find the sport too stuffy. Meanwhile, RADMOR’s “serious golf side” is reflected in its “Dead Center” ball and cup logo that appears throughout most of its collections and appeals to its green grass partners at high-end clubs and resorts.
RADMOR’s Five-O Pants
Back to the fall line, it just wouldn’t be a RADMOR drop without toasty warm, performance-based, all-cotton hoodies and sweatshirts. The ever-popular Higgins Player Hoodie and Perkins Player Crew are spun-up in crisp blue graphite and birch to pair perfectly with a set of Five-O Knit or Vincent pants (as temps drop across most the country) or shorts (for golfers living in milder regions). And for those who prefer a more traditional fall look, there’s the brand-new Colton Cap Stripe Quarter Zip.
RADMOR’s fall Women’s line will also feature an autumn-inspired mix of its Lauren Bobrad Stretch Polos, Oliva Bobrad Long Sleeve and Sleeveless Jerseys, and Michele Bobrad Stretch Pique Polos. All RADMOR sustainably-sourced golf clothing forgoes virgin polyester in favor of natural cellulose fibers like Peruvian Pima cotton, elastane yarns, and super-soft Tencel to create the most eco-minded golf apparel in the industry.
