Golf News

NGF Short Game: Golf’s State-of-Industry In 3 Minutes

Kevin Frisch February 4, 2026

Golf News

More people are playing more golf in more ways than any time in history. The metrics of our game are getting their own “mic drop” moment.

Momentum across the recreational side of the U.S. golf industry remained broadly positive in 2025, and indicators continue to point to sustainability in both participation and play.

This trajectory, which began even before the pandemic, has now settled into a recalibrated, higher baseline for the game – perspective that’s highlighted in NGF’s newest industry overview. The annual Graffis Report, named after NGF’s founders, is available to current (and new… please join!) members HERE.

Green-grass golf participation surpassed 29 million in 2025 (all-time record is 30.6 million in 2003), marking an eighth consecutive year of growth and a net increase of roughly one million golfers YOY. Over the past eight years, on-course participation has risen by over five million, reinforcing that this is not a short-term COVID bump but a broader, lifestyle-driven shift toward experiences that deliver social connection, time outdoors, and physical, mental and emotional well-being.

There is a renewed appreciation for the holistic benefits of the green-grass game, and tens of millions of Americans now recognize golf’s public health benefit as one of the ultimate wellness activities — combining exercise, stress relief, challenge, self-improvement and community in a uniquely accessible outdoor setting.

Total golf participation (on-course and off-course, using a real club and ball with a full swing) climbed to an all-time high, fueled by both traditional play and the continued expansion of technology-enabled ranges, simulators and entertainment venues. These off-course formats are proving to be powerful entry points that complement, rather than replace, the green-grass game.

NGF members can explore the full set of participation, play, supply, development, equipment and retail trends in our holistic look at the U.S. golf industry and its key performance indicators. The Graffis Report includes a concise one-page “leaderboard” of the game’s vital signs, along with deeper analysis and context.

Among the notable takeaways:

On-course participation at its highest level since the Tiger Woods–aided peak era of the late 1990s and early 2000s, and total participation (on-course and off) is up 50% over the past decade to more than 48M.
National Rounds Played reached another all-time record, the fourth time in five years — achieved with roughly 2,000 fewer facilities than existed during that previous participation peak two decades ago
More than 8 million women and girls now playing on course, an all-time high, and a 46% increase compared to 2019 (pre-COVID)
Record levels of diversity across golf’s participation base, with unprecedented on-course representation among Females (28%) and People of Color (26%)
Roughly two-thirds of ‘green-grass’ beginners enter the game with ‘off-course’ experience
With approximately 15,900 courses at nearly 14,000 facilities, the U.S. maintains its position as the world’s largest golf market
Continued strength in demand and facility utilization support healthier economics and golf course spending on infrastructure and supplies, with nearly 70% of operators rating their financial condition as “good” or “excellent”
Normalization of public pricing power, with average 18-hole fee up roughly 29% since 2019, which is broadly in line with cumulative U.S. inflation

Overall, today’s golf economy is broader, more inclusive and more resilient than at any time in the modern era, supported by a multi-channel ecosystem that introduces millions to the game while reinforcing the central role of the golf course as the industry’s front door.

About

Founded in 1936, the National Golf Foundation is a dynamic membership organization supported and trusted by thousands of golf related businesses and individuals who rely on NGF to provide the most up-to-date, accurate and objective insights on the state of the game and business of golf. It is the only trade association for everyone in the golf business, advocating for growth by educating and connecting its members. NGF is also the leading marketing services provider in golf, leveraging a database of 2.5 million golfers and the industry’s most comprehensive worldwide database of golf facilities. Additionally, NGF’s research arm works with individual companies to help them better understand their markets and grow their businesses. If you’re not among the hundreds of businesses that help support NGF’s ongoing research efforts through membership, we invite you to join the community.

Media Contacts: National Golf Foundation – Erik Matuszewski, Editorial Director email: erikm@ngf.org

Press release by: Kevin Frisch PR

GolfForever Launches 2026 Offseason Fitness Challenge

Marc Hall February 4, 2026

Golf News

A guided offseason challenge focused on building consistent routines golfers can sustain year-round.

Aspen, Colo. — GolfForever, the industry-leading at-home golf fitness and wellness system designed to help everyday golfers move better, play better, and enjoy the game pain-free late into life, announces the kickoff of its 2026 GolfForever Offseason Challenge. All month long, the company will guide its members to see immediate progress and sustained improvement through practical weekly routines golfers can actually stick to — not just for the month, but for the entire year ahead.

At the end of the Challenge, the GolfForever team will award free lifetime subscriptions to three inspiring members who demonstrated their commitment and showed how GolfForever impacted their games and lives.

“The ‘New Year, New You’ fitness and wellness mantra that many people embody in January also applies to golf,” said Jon Levy, GolfForever SVP of Brand and Communications. “Golfers often set big goals with their games, but many fail to reach them because they don’t know where to start or they focus on the wrong areas. So, we’re encouraging our members, and all golfers, to avoid this Groundhog Day cycle with their games by improving their bodies with practical routines they can actually stick to — not just in February during the winter offseason, but for the entire year ahead.”

The challenge is free for GolfForever members to enter, including those who join during the brand’s Offseason Flash Sale, Feb. 1-4, during which customers receive any GolfForever Training System on GolfForever.com at $100 off. Entrants will receive a weekly email that includes a suggested daily training schedule, bonus GolfForever routines and tips on how to succeed.

To enter into the challenge and become eligible to win one of the three free lifetime GolfForever memberships, all golfers have to do is complete a short survey linked to the registration form, follow their prescribed daily workout in the GolfForever app consistently through the month, and then share their experience anytime in February, by tagging GolfForever social media accounts (@GolfForeverProgram on Instagram or joining the company’s Facebook Community) or emailing contest@golfforever.com with videos, pictures or a written description of their experience and how they’re benefiting from GolfForever.

“This month-long focus isn’t a sprint; it’s a step-by-step extension of the personalized programs our members receive in the GolfForever app that’s designed to help anyone build good habits and impactful routines they can stick with year-round,” Levy said. “The end goal, of course, being to help as many golfers as we can move better, feel better and play their best.”

World No. 1 golfer Scottie Scheffler has religiously used GolfForever at home and on Tour since he began his remarkable run of wins in 2022. Additionally, Tom Kim, two-time major winner and 2023 Ryder Cup captain Zach Johnson comprise the GolfForever team of Tour Athletes that joins more than 1,000 PGA TOUR and LPGA Tour players and thousands of amateur golfers who use GolfForever daily.

GolfForever is the first golf-specific training program to embrace the approach of home exercise equipment paired with streaming instruction that customizes each golfer’s exercise routines specifically for them based on a proprietary strength and flexibility test. The GolfForever Swing Trainer, highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym, or the course, is a three-in-one training tool that additionally creates premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club. All three uses, driven by guided instruction from golf fitness and medical experts in the GolfForever app, directly benefit the strength, mobility, and movement patterns in your golf swing.

All GolfForever products, including four specialized training systems that combine a one-year subscription to the 4.9 App Store-rated GolfForever mobile training application with the GolfForever Swing Trainer and other key equipment, are available at GolfForever.com. GolfForever is additionally offered on Amazon and in leading golf retailers such as Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore. The GolfForever mobile golf training application is also available for download and 30 days of free access on the Apple Store and Google Play.

To learn more about the 2026 GolfForever Offseason Challenge, visit GolfForever.com.

About GolfForever
GolfForever is a comprehensive, smart at-home training system that takes a science-based approach to maximizing performance by improving flexibility, core strength, balance, and rotational power. The first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, GolfForever takes it one step further by customizing each golfer’s exercise routines just for them, based on a proprietary strength and flexibility test users take when starting. The result is a product and program that is safe, highly effective for any golfer and proven to work, as evidenced by a pilot study that saw users who used GolfForever three days per week for 30 days gain an average of 26 yards with their driver.

With exercise routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., GolfForever users can expect to swing and perform their best – with a pain-free body – for as long as they play the game. It is used by more than 1,000 PGA Tour and LPGA Tour players, and thousands of everyday golfers alike. Founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain and co-author of the Younger Next Year Back Book, GolfForever is the ideal companion to expert golf instruction. For more information, go to GolfForever.com or download the new mobile application on the Apple Store for IOS or Google Play for Android.

Shot Scope LM1 $200 Launch Monitor Turned Heads at PGA Show

Joanne Miller February 2, 2026

The $200 Launch Monitor That Turned Heads at the PGA Show: Shot Scope LM1 Revolutionizes Personal Launch Monitors

Edinburgh, Scotland, UK – After their busiest PGA Show ever, Shot Scope, an industry leader in performance-driven golf technology, traveled back to the Home of Golf with unprecedented momentum. Retail orders and media attention surrounding the LM1 Launch Monitor and H50 GPS Handheld exceeded forecasts, reinforcing Shot Scope’s position at the forefront of golf technology.

The main attraction at the Shot Scope booth was undoubtedly the LM1 Launch Monitor. LM1 is designed to be portable, easy to use, and to deliver accurate digestible data to golfers without overcomplicating the game. At just $199.99 MSRP, with no additional costs or subscription fees, it has sparked a surge in interest and was recognized as one of only five products to earn a spot in the prestigious ING Media Showcase of New Products. Shot Scope is gearing up production to keep up with global demand.

“We knew we had something special on our hands, and the reaction at the PGA show spoke for itself,” said Gavin Dear, Chief Commercial Officer at Shot Scope. “The level of demand we saw validated that this is exactly what the market has been waiting for. It’s one thing to believe in a product; it’s another to see that kind of validation from the industry.”

The media agree. MyGolfSpy, known for unbiased data-driven golf reviews, said that “this new launch monitor from Shot Scope might just blow up the market.” Community-oriented reviewers, The Hackers Paradise, echoed the excitement of MyGolfSpy when saying LM1 is “designed for golfers who want meaningful launch data without stepping into the complexity or cost of higher-end systems. By focusing on speed, smash factor, and distance, it delivers metrics that directly translate to on-course performance and game improvement”.

The addition of the LM1 adds to Shot Scope’s ecosystem of products, covering golfers’ needs and wants both on and off the course, regardless of their budget or tech preference:

Launch Monitor: The breakthrough LM1.
GPS Handhelds: The brand-new H50, featuring Green Contour maps for those who look for large, Detailed hole maps.
Laser Rangefinders: Options ranging from the reliable PRO L2 to the high-performance PRO ZR and PRO L5.
GPS Watches: Everything from the entry-level G6 to the premium X5 and V5 performance tracking models.
Performance Tracking: Industry-leading analytics that have already helped hundreds of thousands of golfers save an average of 4.1 strokes.

“This marks a significant milestone for the company,” added Dear. “Whether you’re looking for a value-driven rangefinder, a portable launch monitor or a premium tracking watch, we now have the consumer covered at every single touchpoint.”

Shot Scope staff at the 2026 PGA Show – Orlando FL.

For more information on the LM1 visit: https://shotscope.com/lm1-early-access/.

About Shot Scope
Shot Scope Technologies (www.shotscope.com), founded in 2014 and headquartered in Edinburgh Scotland, offers a range of industry-leading products that improve the way golfers access distances on the golf course, through both GPS wearables and laser rangefinders. Their innovative shot tracking devices record over 100 statistics, enabling every golfer to analyze their round, know their game, and help shoot lower scores. Shot Scope products have collected over 460 million shots and been used by hundreds of thousands of golfers worldwide, who enjoy lifetime free updates and no subscription fees – helping them to save an average of 4.1 strokes. The team consists of technology experts, golfers, and a former Walker Cup player who are passionate about driving game improvement and enjoyment through the most expansive and accessible lineup of golf products on the market.

Note: Golf Tips Magazine will be providing a full product review once the units become available to all media.

Your VIP Pass to the Hottest New Gear, Gadgets and more at the 2026 PGA Show

Ted Odorico January 17, 2026

Golf News

Hello Golf Tips Magazine followers and subscribers,

Get ready for the future of golf! Next week, the industry’s biggest stage, the 2026 PGA Show, kicks off in sunny Orlando. This isn’t just another trade show; it’s a massive showcase of everything that will be making your time on the course more enjoyable, efficient, and innovative in the year ahead.

From groundbreaking new gear that promises to shave strokes off your score to state-of-the-art technology that makes practice more productive, the event is packed with innovations. We’ll be seeing new AI-powered course management systems, detachable GPS handheld speakers, advanced launch monitors from brands like NVISAGE, and ingenious new wearable performance sensors like the BAL. ON smart insoles.

But the 2026 PGA Show is about more than just tech. We’re talking about the latest in golf equipment, including unique putters with convex faces, new club designs, and durable lithium battery solutions for carts. We’ll also dive into golfer performance and fitness options, and explore new software platforms designed to enhance the travel and course experience. What attendee’s can expect to see at this year’s PGA Show.

Featured New Golf Technologies:

MILESEEY GeneSonic Pro: This product is described as the world’s first golf speaker with a detachable GPS handheld that provides accurate, subscription-free yardages on the course without needing a smartphone or mobile signal.
On-Pin Verifeye Enhancements: On-Pin is debuting major advancements to its platform, including an AI-enhanced Pace-of-Play Lifecycle that uses AI and passive RFID tracking to predict and manage course flow and reduce round delays by up to 21 minutes.
Toptracer Go & Toptracer IQ: Toptracer is launching two new products: Toptracer Go, which allows players to scan a QR code in their bay to get instant access to shot data (distance, ball speed, etc.), and Toptracer IQ, a business intelligence platform using AI to help facilities manage data and optimize revenue.
NVISAGE Launch Monitor Lineup: NVISAGE Technologies is presenting its complete lineup of launch monitors, including entry-level and professional-grade models such as the overhead N1 and N2, and the portable NEO-E, all integrating with the MURLIE software for analysis and simulation.
Inrange Skills Lab: This new practice product analyzes a player’s game and suggests drills across five core areas to provide a clearer sense of what to work on and why, turning driving range bays into multi-customer assets.
Trojan Battery Next-Generation Lithium Solutions: Trojan is debuting new 36V and 72V OnePack lithium-ion batteries designed for higher-performance golf cart and utility vehicle applications, offering enhanced safety features and durability.
Myputter: A unique putter from Swiss brand Myvicto, featuring a distinctive convex face designed to reduce skidding and improve distance control and stability.
Club Pilot & Clubhaus Platforms: New club-management software solutions are also featured, with Club Pilot offering a mobile-first platform with an AI concierge, and Clubhaus providing a mobile-first F&B ordering system to smooth pace of play and capture more orders.
AyrSupport Inflatable Club Protection: This innovative system uses an inflatable barrier to protect golf clubs during travel, a solution to a common golfer’s annoyance.

Other Noteworthy Tech Items:

Wearable Performance Technology: Expect to see products like BAL. ON smart insoles, which use pressure plates in your shoes to record and map weight shift data in real time, and the Nike x Hyperice boot, which uses dynamic air compression and heat to warm up feet and ankles for activity.
Club and Grip Sensors: Look out for new SkyGolf GameTraX 360 sensors (SuperTags) that fit into club grips to capture club data and provide 3D swing analysis, and SensorEdge grips that measure exactly how and where you are applying force during a swing.
Rangefinders and GPS: Beyond the GeneSonic Pro, other brands like Bushnell and FlightScope are integrating data, with the Bushnell Tour Hybrid offering both slope-adjusted distances to the pin and front/center/back yardages via an app, and the new Garmin G20 Solar GPS Handheld powered by the sun.
Augmented and Virtual Reality: XR.golf is set to combine AR/VR headset technology with real-ball tracking in products like Putt Dojo, a mixed-reality putting environment that uses precise ball tracking to offer targeted drills for distance control.
Course Management Software: A variety of cloud-based platforms will be on display, including TenFore Golf and foreUp, which offer solutions for point of sale, tee sheets, booking engines, and marketing, and GolfStatus for streamlined tournament management.
Robotic and Automated Equipment: The show will feature innovative solutions for course operations, such as the Roboranger by XeraTech Robotics, an autonomous ball picker for driving ranges designed to cut labor costs.
Golf Carts and Accessories: Look for new electric vehicles and related tech like Evolution Windshields featuring patented Heads-Up Display (HUD) capability and TeeBoxx phone mounts for carts with wireless charging and hi-fi Bluetooth sound.
Performance Apparel: While not a “tech item” in the electronic sense, various brands are featuring apparel made with advanced performance fabrics (e.g., COOLMAX, THERMOLITE, UPF 50+ sun protection) designed for comfort, moisture management, and seasonal versatility.

There’s expected to be a vast amount of additional new equipment at next week’s PGA Show as well. With nearly 100 innovations in the New Product Zone alone, attendees will see product launches from a multitude of brands beyond those previously mentioned, including those in golf Carts, training aids, apparel, and golf course technology.

Clubs and Components:

TaylorMade has launched its new Qi4D family of drivers, fairway woods, hybrids, and game improvement irons.
Callaway is showcasing its new Quantum range of drivers, fairway woods, hybrids, and irons.
Srixon is launching its new game-improvement ZXiR irons.
PING appears set to release a new version of their driver series, the G440.
MacGregor Golf will introduce several new 2026 products, including the Tourney driver and fairway woods, Tour Grind Forged Wedges, and Tony Penna CB/MB irons.
Acey Golf will showcase new customizable wedges designed with computational design and modern manufacturing.
Fine-Tuned is launching new wedges built on their fitting concepts.
JumboMax is introducing a new line of high-quality putter grips for various putting styles.
Wellmxs Grip will present customizable, performance-focused golf grips.

Technology and Accessories:

Zen Golf will unveil four new indoor golf technologies, including an integrated Trackman solution for their moving floor Active Terrain system and the Zen Eye ball tracking and projection system for putting greens.
GOLFJOY is showcasing an expanded portfolio of launch monitors (GDS Pro, Spica 3, Rigel 2/3/3 Pro) and training solutions like the Smart Putting System and a dynamic 3D Stance Hitting Mat.
The Stack System is launching a brand new product at the show to complement their speed training system.
TG Caddies is introducing a next-generation intelligent golf mobility platform combining scooter and trolley functions with AI sensing.
Lithium Rhino is unveiling new golf cart accessories, including a 10″ entertainment screen and AC conversion kits.
RoboRanger by XeraTech Robotics will display an autonomous ball picker for driving ranges.
The SWING FINDER is a new versatile training device to help golfers with swing flaws.

Apparel and Lifestyle:

Adidas Golf will introduce the Ultimate365+ range, featuring technical bottoms with a 360GRIP waistband.
MacGregor and Ben Hogan will have their latest apparel collections on display.
Sunday Golf is launching new golf bags and accessories, including the waterproof Storm Ryder.
Lithium Rhino will also unveil new accessories like LED soundbars and subwoofers for golf carts.
Roll Ready is a new accessory that clips to a golfer’s belt for cleaning their golf ball on the green.

In addition, several companies are introducing new golf balls at the PGA Show, including new lines from major brands like Callaway and specialty brands like Genius.

New Golf Ball Introductions:

Callaway The new 2026 Chrome Tour, Chrome Tour X, and Chrome Soft balls are being showcased. They feature a new “Tour Fast Mantle” material designed for increased speed and consistent flight, with specific models catering to different player needs for spin and feel.
XXIO XXIO is introducing the HYPER RD golf ball, which focuses on long, stable flight and a soft feel around the greens, available in multiple color options.
Genius A new, first-of-its-kind “smart” golf ball called Genius is debuting, which has embedded electronics that capture crucial putting data (velocity, launch angle, skid distance, etc.) and deliver it to a smartphone app for analysis. Pre-orders are being taken at the show.
Zero Friction This company is set to unveil the new Victory Tour golf ball as part of its new product lineup at the show.
Ben Hogan Golf The new GS53 premium 4-piece golf ball will be introduced by Ben Hogan Golf at the PGA Show.
Srixon The latest Z-STAR Series golf balls, including the Z-STAR, Z-STAR Diamond, and Z-STAR XV with new Spin Skin+, are listed as new products for the event.
TaylorMade While not officially announced to the public yet, Rory McIlroy has been using TaylorMade’s “next-generation golf ball” in recent tour play, which is expected to be part of the new 2026 releases showcased at the event.

Golf Tips Top 25 Instructor, Michael Wheeler will be on the ground next week bringing you the inside scoop on some of the cool things the industry has in store, including some exclusive interviews. For a more in-depth coverage of some of these amazing new products and trends, make sure to check back throughout the week at golftipsmag.com.

We’ll have everything you need to stay ahead of the game!

Ted Odorico – Editor, Golf Tips Magazine

TRUE’s All-New Antigravity Model Launches

Joanne Miller January 15, 2026

Golf News

TRUE linkswear to Introduce the Antigravity at the PGA Show! Breakthrough footwear design features featherlight feel with serious performance.

Tacoma, Washington – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, will showcase the all-new Antigravity shoe at the upcoming annual PGA Show (Booth No. 4073). Designed for golfers who demand all-day comfort without sacrificing performance, Antigravity redefines lightweight stability with a silhouette that carries players confidently through every step of the round.

The Antigravity shoe was developed for unpredictable conditions and long days on the move. At its core is TRUE’s new Pebax® Superfoam midsole, delivering a rare combination of featherweight cushioning, explosive rebound, and long-term resiliency. The result is a low-compression ride that feels effortless underfoot while maintaining structure and energy return throughout an entire round—or a full day off the course.

A recycled Ripstop upper is reinforced by a TPU mudguard for protection in wet or muddy conditions that is easy to clean. The one-year laminated waterproof construction ensures weather readiness, while the integrated Nylon Speed Board adds torsional stability for confident transitions through the swing. TRUE’s Neoprene TRUEfit tongue system creates a secure, sock-like fit that eliminates hot spots and delivers immediate step-in comfort.

Underfoot, the versatile on/off-course tread pattern is engineered to provide dependable traction across fairways, gravel paths, city streets, and clubhouse floors, allowing Antigravity to live up to its name as a true crossover performance shoe. An antimicrobial insert keeps the interior fresh during high-mileage days.

Key features

1-Year Laminated Waterproof Construction
Durable Ripstop Upper Shell
TPU Mudguard
Pebax®️ Superfoam midsole
Nylon Speed Board
Neoprene TRUEfit tongue system
Versatile On/Off Course Tread
Antimicrobial Insert
Men’s Half sizes: 7–12.5, Full sizes: 13–15
Men’s Colors: Sunset (Men’s Only), Fade to Grey, Glacier Navy, Cloud White
Women’s Half sizes: 5.5–11
Women’s Colors: Soft Lavender (Women’s Only), Fade to Grey, Glacier Navy, Cloud White
MSRP: $199

TRUE designs footwear and apparel made for life beyond the pavement, to enjoy in life’s great escape, golf. Born in the woods of the great Pacific Northwest, the environment inspires every concept and color story. Every piece blends outdoor-ready performance with all-weather protection, so adventure never has an off-season. With a commitment to responsible sourcing, premium durability, and manufacturing partners who share its values, TRUE creates gear that respects both the environment and the people behind it.

For more information on all of the new TRUE products, visit www.truelinkswear.com.

About TRUE linkswear
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness, and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk.

In keeping with its global ethos, TRUE’s current footwear portfolio includes seven core designs: ORIGINALS (OG), ALL DAY (AD), ULTIMATE PERFORMANCE (LUX²), ANTIGRAVITY (AG), TOUR PERFORMANCE (LUX), ASCENT (A+), and FUTURE STAPLES (FS). Each design is focused on sustainability, performance, and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players, and new golfers alike.

Press release by: Joanne Miller, Kevin Frisch PR

Bobby Jones Links to Manage Lancaster, PA’s Meadia Heights Golf Club

Marc Hall January 14, 2026

Golf News

For more than a century, this classic Lancaster, PA club has been a haven for golf and social enrichment.

ALPHARETTA, GA – Bobby Jones Links (BJL), one of the industry’s fastest growing club management companies, is pleased to announce that it has been selected to manage Meadia Heights Golf Club, a historic private club in Lancaster, Pennsylvania.

For more than a century, Meadia Heights has been home to a renowned 18-hole, 6,197-yard golf course known for its challenging shot values and excellent conditioning. The club has served as a proving ground for great players and some of the region’s top competitive events.

In 2017, Daniel Glick acquired Meadia Heights and has strategically invested in the club to preserve its cherished legacy and to advance the club into a modern era where families and members of all ages are fully engaged and enjoying the facilities. Recently, new swimming pool and dining amenities have been developed, helping to create more fun and family-oriented programming for the club.

“We are thrilled to have Bobby Jones Links employing its team’s best practices to ensure optimal day-to-day operations so our team can remain focused on growing the rich culture and legacy of Meadia Heights,” Glick said. “As we continue to make this club the enriching and beloved second home for multiple generations of families, we’re pleased that BJL will be collaborating with our staff to help us thrive for many years to come.”

BJL will implement culture-based staff training and development, along with BJL standard operating procedures, to ensure smooth operations and foster creativity in programming member engagement at the highest level.

“It’s an honor to be selected to manage a property as historic and special as Meadia Heights and to be entrusted to help them embark on a second century of greatness,” said Steve Willy, Bobby Jones Links Co-Founder. “Daniel Glick’s vision for and stewardship of Meadia Heights inspires our team to help him succeed with our proven playbook of creative strategies for making members happy, active, and engaged.”

Glick highlights renewed interest in golf and resort-style amenities for families as a reason to keep improving operations and amenities at Meadia Heights. Additionally, the club’s rich history fosters pride among the staff and members.

For more information, visit BobbyJonesLinks.com and MeadiaHeightsGolf.com.

About Bobby Jones Links
Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private, and semi-private clubs. Based in Atlanta with an office in Scottsdale, the company supports more than 40 properties in 12 states and is currently assisting with $120 million of new golf course construction.

Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.

Press release by: Carl Mickelson, Kevin Frisch PR

Shot Scope Debuts Three New Products at 2026 PGA Show

Joanne Miller January 14, 2026

Golf News

The LM1 Launch Monitor, H50 GPS Handheld device, and LoopOne GPS speaker are the latest innovations from the company.

Edinburgh, Scotland, UK – Shot Scope, an industry leader in performance-driven golf technology, is debuting three new products at the upcoming PGA Show, continuing a commitment to providing data-driven innovation for golfers of all abilities. On display at Booth 1801, the 2026 lineup includes the LM1 Launch Monitor, H50 GPS Handheld, and LoopOne GPS Speaker, offering golfers expanded ways to measure, manage, and improve their game.

The launch of the all-new portable LM1 Launch Monitor marks a pivotal moment for Shot Scope, representing the first step in their evolution toward a seamless, 360° on and off-course product ecosystem. LM1 makes powerful, data-driven practice sessions accessible to every golfer without overcomplicating the game for an impressive $199.99 MSRP with no subscription fees.

Accompanying the LM1, Shot Scope unveils its new H50, the latest in the company’s handheld GPS range. For the golfer who wants GPS distances but does not want to wear a watch, the H50 enhances players’ understanding of the course and allows them to make informed decisions with features like Full hole and Green Contour maps guiding their playing strategy.

Shot Scope is also set to debut its first GPS Speaker, the LoopOne, a multi-functional device with integrated GPS and full interactive course maps built into the device to provide instant and accurate distances, detailed data, as well as a crystal-clear 360° immersive sound system.

In addition to the new hardware, Shot Scope will also be showcasing ‘Shot Scope 6’. With more than 100 tour level performance statistics, including Strokes Gained, available with every Shot Scope tracking product, knowing what to look for can be overwhelming. The ‘Shot Scope 6’ provides golfers with key statistics, scoring milestones, and a framework for lower scores.

All Shot Scope hardware and software features have no subscription fees, something Shot Scope proudly offers in its mission to help every golfer improve their game.

Trade, golf clubs, organizations, or event organizers looking to connect with the Shot Scope team at the PGA Show can visit Booth 1801. For sales appointments at the show please contact sales@shotscope.com, for media appointments contact marketing@shotscope.com. Additionally, Shot Scope is now a Gold member of the Association of Golf Merchandisers and will be attending the 2026 AGM Retail Conference on Tuesday 20th January.

About Shot Scope

Shot Scope Technologies, founded in 2014 and headquartered in Edinburgh Scotland, offers a range of industry-leading products that improve the way golfers access distances on the golf course, through both GPS wearables and laser rangefinders. Their innovative shot tracking devices record over 100 statistics, enabling every golfer to analyze their round, know their game, and help shoot lower scores. Shot Scope products have collected over 460 million shots and been used by hundreds of thousands of golfers worldwide, who enjoy lifetime free updates and no subscription fees – helping them to save an average of 4.1 strokes. The team consists of technology experts, golfers, and a former Walker Cup player who are passionate about driving game improvement and enjoyment through the most expansive and accessible lineup of golf products on the market. Visit shotscope.com.

Press release by: Joanne Miller, Kevin Frisch PR

TGL Season 2 and the Debut of the WTGL

Ted Odorico January 10, 2026

Golf News

Golf as we know it is changing forever. Tiger Woods and Rory McIlroy’s tech-infused league, TGL, is officially in full swing for its second season, but the biggest news isn’t just about the men—it’s the official arrival of the WTGL (Women’s TGL). Here is everything you need to know about the current men’s season and the groundbreaking new women’s league set to debut in 2026.

TGL Season 2: The Men are Back at SoFi Center

TGL’s second season kicked off on December 28, 2025, and is currently lighting up prime time. Six teams of the world’s best PGA Tour stars are battling it out in the custom-built SoFi Center in Palm Beach Gardens, Florida.

The Format You Can’t Miss:

Triples (Holes 1–9): High-stakes 3v3 alternate shot.
Singles (Holes 10–15): Head-to-head showdowns.
The Hammer: Teams can “throw the hammer” to double the points on a hole.

Where to Watch:

Matches primarily air on Monday and Tuesday nights on ESPN and ESPN2. You can catch Tiger Woods leading Jupiter Links Golf Club against rivals like Rory McIlroy’s Boston Common Golf as the season builds toward the playoffs in March 2026.

Breaking New Ground: Introducing the WTGL

On January 6, 2026, the LPGA and TMRW Sports officially announced the formation of the WTGL. While fans once rumored that LPGA players might join the existing men’s teams, the decision has been made to give the women their own dedicated stage.

Key WTGL Details:

Inaugural Season: Scheduled for Winter 2026-2027, following the conclusion of the 2026 LPGA season.
The Stars: The league will feature top LPGA Tour stars competing in the same fast-paced, team-based format as the men.
The Venue: All matches will also take place at the SoFi Center, utilizing the massive simulator screen and adjustable putting green.
Investment: Major interest is already brewing; Reddit co-founder Alexis Ohanian has already secured first-refusal rights for a potential Los Angeles women’s team.

The Technology: SoFi Center

Both leagues utilize the custom-built, 250,000-square-foot SoFi Center in Palm Beach Gardens, Florida.

ScreenZone: Players drive into a massive 64×53-foot simulator screen—roughly the size of an IMAX screen—powered by Panasonic projection and Full Swing technology.
GreenZone: For shots under 50 yards, players move to a 3,800-square-foot greensitting on a 41-yard rotating turntable. It uses nearly 600 actuators to change slopes and undulations for every hole.
Authentic Surfaces: The facility features real grass, rough, and sand, including the same white sand found at Augusta National.

Why This Matters for the Future of Golf

The addition of the WTGL isn’t just about another league; it’s about visibility. By bringing the tech-heavy, mic’d-up atmosphere of TGL to the LPGA’s top athletes, the game is targeting a younger, more diverse audience. Whether you’re rooting for Tiger in the current season or waiting for the LPGA stars to take the stage next winter, the era of stadium golf is officially here.

Stay Connected: For the most up-to-date match results and the full 2026 schedule, visit the official TGL Website.

Shot Scope Continues US Growth

Joanne Miller January 8, 2026

Golf News

Shot Scope Continues to Grow U.S. Presence with Dedicated 20-Person Sales Team

EDINBURGH, Scotland – Shot Scope, an industry leader in performance-driven golf technology, is significantly growing its foothold in the United States. Having spent the past decade developing an ecosystem of game improvement products, the brand has become a leader in the category, offering subscription free technology to golfers worldwide.

To support the company’s growth, Shot Scope has deployed a 20-person, regionally based sales team to service green-grass and independent golf retailers across North America.

The expanded sales force is currently on the road facilitating orders for immediate delivery while pre-booking for the heart of the 2026 golf season. This initiative marks a major milestone for the brand, whose products have already tracked more than 500 million golf shots from a global community of 400,000-plus users.

Shot Scope’s sales team is now offering highly incentivized programs for retailers, featuring industry-leading support and competitive commercial terms. A standout feature of the new B2B offering is the PRO X Laser Rangefinder, which can be customized with any logo, making it a premier choice for corporate gifts, club tournaments and high-end events.

“I’m delighted to have such an experienced and dedicated team on the road, servicing green grass and independent golf retailers across the United States,” said Scott Robertson, Global Head of Sales at Shot Scope. “Their commitment ensures that our brand is exceptionally represented, and our product range, built specifically for the golf consumer, reaches those who prioritize quality, value and innovation. Feedback and uptake thus far has been fantastic.”

Shot Scope continues to expand its ecosystem of game-improvement technology. The 2026 lineup will continue to help golfers measure, manage, and improve their games. The company also sets itself apart by providing a comprehensive ecosystem for every golfer, without any subscription fees. Retailers partnering with Shot Scope benefit from fast and free shipping with low minimum order quantities, not to mention the company also provides retailers with competitive payment terms and strong margins, as well as an easy-to-use B2B ordering website and the added benefit of premium Point-of-Sale displays.

By leveraging data that highlights exactly how golfers lose shots to par, Shot Scope is not just selling hardware; it’s providing the tools for systematic improvement. As the company enters its second decade, its mission remains clear: to provide premium, data-driven technology that is accessible to every golfer.

For more information on Shot Scope’s products or to connect with a regional sales representative, contact sales@shotscope.com

About Shot Scope

Shot Scope Technologies, founded in 2014 and headquartered in Edinburgh Scotland, offers a range of industry-leading products that improve the way golfers access distances on the golf course, through both GPS wearables and laser rangefinders. Their innovative shot tracking devices record over 100 statistics, enabling every golfer to analyze their round, know their game, and help shoot lower scores. Shot Scope products have collected over 500 million shots and been used by hundreds of thousands of golfers worldwide, who enjoy lifetime free updates and no subscription fees – helping them to save an average of 4.1 strokes. The team consists of technology experts, golfers, and a former Walker Cup player who are passionate about driving game improvement and enjoyment through the most expansive and accessible lineup of golf products on the market. Visit shotscope.com.

Press release by: Joanne Miller, Kevin Frisch PR

NGF Announces New Board Directors for 2026

Kevin Frisch January 8, 2026

Golf News

Jupiter, Fla. (January 7, 2026) — The National Golf Foundation (NGF) has announced the election of Stephen Donnell and Tom Pashley to its Board of Directors, effective at the start of 2026. The additions further diversify NGF’s board and strengthen the organization’s mission to support the growth and vitality of the golf industry through data, research, and strategic insight.

Donnell has been the President of Yamaha Golf-Car Company since 2022, expanding its presence as a global supplier of golf cars and mobility solutions, and strengthening its reputation for innovation, reliability, and customer service within the golf and resort markets. Donnell has nearly three decades of golf industry experience, with an extensive background in golf operations, club management, and multicourse operations, and is a trusted vendor partner to golf facilities and organizations nationwide.

“I am truly honored to join the NGF Board of Directors, a prestigious group of industry leaders representing a diverse range of segments within the golf industry,” Donnell said. “I look forward to learning from this distinguished group and contributing thoughtfully to advancing the foundation’s mission and long-term impact.”

Pashley serves as President of Pinehurst Resort in North Carolina, where he has played a key role in elevating Pinehurst’s position as one of the game’s most iconic destinations.

“Golf has given me so much professionally and personally, and the NGF has long helped the industry understand the forces shaping the game and its future,” said Pashley. “I’m honored to join the Board and excited to support an organization that provides trusted leadership for the business of golf.”

Pashley has overseen significant developments across the resort’s golf and hospitality operations, including the opening of The Cradle short course, the buildout of Pinehurst’s new Sandmines property, and the partnership with the USGA that positioned Pinehurst as the first anchor site for future U.S. Open Championships.

“We’re delighted to welcome Stephen and Tom to the NGF Board,” said Greg Nathan, NGF President & Chief Executive Officer. “Both bring deep experience, proven leadership, and a clear passion for the game and business of golf. Their perspectives will help us continue to serve the industry with integrity, insight, and innovation.”

As the only organization in the game that works with the leading businesses in every sector, the NGF board is designed to be representative of the industry. In addition to Nathan, the NGF’s Board of Directors also includes GOLFTEC President & CEO Joe Assell, NGF Executive Chairman Joe Beditz, AHEAD CEO Anne Broholm, TORO President & COO Edric Funk, TMRW Sports founder & CEO Mike McCarley, Troon President & CEO Tim Schantz, and PING President & CEO John K. Solheim.

Former Topgolf executive Geoff Cottrill and LPGA Commissioner Craig Kessler departed the NGF Board at the end of 2025 after several years of service and valued contributions to the organization.

About the NGF

Founded in 1936, the National Golf Foundation is a dynamic membership organization supported and trusted by thousands of golf related businesses and individuals who rely on NGF to provide the most up-to-date, accurate and objective insights on the state of the game and business of golf. It is the only trade association for everyone in the golf business, advocating for growth by educating and connecting its members. NGF is also the leading marketing services provider in golf, leveraging a database of 3 million golfers and the industry’s most comprehensive worldwide database of golf facilities. Additionally, NGF’s research arm works with individual companies to help them better understand their markets and grow their businesses. If you’re not among the hundreds of businesses that help support NGF’s ongoing research efforts through membership, we invite you to join the community.

Visit https://www.ngf.org.

Media Contacts: National Golf Foundation – Erik Matuszewski, Editorial Director email: erikm@ngf.org

Press release by: Kevin Frisch, Kevin Frisch PR