September 16, 2026

Women’s Apparel

How Golf is Redefining Women’s Wellness and Wealth

Learning to play golf offers women a unique blend of physical health, career advancement, and personal empowerment. Whether you’re interested in the social “Wine and Nine” scene or the strategic networking opportunities, the game serves as a powerful tool for growth. Here’s just some of the reasons:

The Power of Women in Golf

Empowerment & Confidence: Mastering the technical challenges of golf fosters resilience and patience. Many women find that the confidence built on the course spills over into other aspects of life.

Career Advancement: Golf is a “game of business.” It provides informal networking time with decision-makers that can lead to promotions and partnerships.

Health & Longevity: Golfers live an average of five years longer than non-golfers. A typical 9-hole round involves walking roughly three miles, which boosts cardiovascular health and mental acuity.

Enjoy a round with your “B-e-s-t-i-e”….You might find it makes for a healthier you!

Overcoming the “Fear of Embarrassment” – The biggest hurdle for beginners is often the fear of looking bad.

Refocus on Pace, Not Performance: Most golfers don’t care if you’re “bad,” but they do care if you’re slow. If you’re struggling, pick up your ball and move to the next hole—it’s a standard and respected move.

Embrace the “Surprise” Mindset: Shift from feeling embarrassed about a bad shot to being “surprised” it didn’t go as planned, then immediately move on.

Laughter is a Tool: Making light of a “duffed” shot immediately eases tension for you and your playing partners.

Current Trends: Fashion & Social Play

Wine and Nine: This popular format combines social drinking with a relaxed 9-hole round. It’s a low-pressure way to enjoy the game with friends or a partner.

Fashion Forward: Modern golf wear has moved toward athleisure, featuring vibrant hues (hot pink, electric blue), tailored skorts, and performance dresses that transition easily from the course to brunch.

Women’s Leagues: Joining a league provides a supportive environment with peers of similar skill levels, often including social perks like mid-season BBQs or awards ceremonies.

Modern golf wear has moved toward athleisure, featuring vibrant hues (hot pink, electric blue).

How Golf Benefits Your Relationships

Quality Time: Golf offers 2–4 hours of uninterrupted conversation away from screens, making it ideal for deep bonding with a spouse or partner.

Shared Growth: Participating in a Couples’ League can strengthen a partnership through healthy competition and shared learning.

Look for an instructor who offers group clinics. The LPGA has some of the best teachers in the world!

Steps to Get Started

Pick the Right Professional: Look for instructors who offer group clinics specifically for women to ease into the game with others. Ensure they focus on “feel” and “fun” rather than just complex mechanics.

Gain Knowledge Comfortably: Use resources like the PGA of America’s Female Beginner Guide to learn etiquette and basic rules.

Start Small: Don’t feel pressured to play 18 holes immediately. Begin at the driving range, then move to a “Wine and Nine” event to keep the experience enjoyable.

Joining the game of golf offers women significant advantages that extend from physical health to the highest levels of corporate leadership. As of 2026, women and girls remain the fastest-growing demographic in the sport, driving a cultural shift toward a more inclusive and social environment.

Boost your earnings all while having fun. Women who golf earn an average of 17% more than those who don’t

Professional & Career Benefits – Golf is often described as the “boardroom on the greens,” providing a unique professional advantage.

Access to Decision-Makers: A four-hour round offers a relaxed, informal setting to build rapport with influential executives who may be otherwise difficult to reach in a formal office environment.

The “Grass Ceiling”: Research indicates that women who play golf can earn an average of 17% more than those who do not. Furthermore, 80% of Fortune 500 executives say golf has helped their careers.

Skill Demonstration: On the course, women can Tangibly demonstrate leadership qualities such as strategic thinking, resilience under pressure, and integrity—traits that are highly valued and transferable to executive roles.

Health & Personal Well-being – Golf provides a holistic “brain and body” workout that is particularly beneficial for women’s long-term health.

Physical Longevity: Golfers have a 40% lower mortality rate and live an average of five years longer than non-golfers. Walking a 9-hole round typically involves about three miles of cardiovascular exercise.

Bone Health: The low-impact nature of walking and the “gentle yet sustained loading” of the skeleton during a swing can improve bone density, making it an excellent ally for women during and after menopause.

Mental Clarity: Time spent in green spaces (often called a “Zen window”) reduces stress hormones, alleviates symptoms of anxiety, and sharpens cognitive function through strategic planning.

Score isn’t everything! Sometimes laughing at a bad round can be a good thing

Social & Community Empowerment – The social structure of the game fosters deep personal connections that traditional networking cannot match.

Supportive Environments: Women’s leagues and organizations like the LPGA Amateurs or Women on Course provide judge-free spaces to learn and share small wins.

Building Trust: Spending several hours together allows for “open and candid conversations” beyond work, naturally building the trust required for deep friendships and successful collaborations.

Confidence Booster: Overcoming the technical challenges of the game provides a sense of accomplishment that empowers women to take on new challenges in all other areas of their lives.

Spark a new passion, find your “tribe” of like-minded women

In conclusion: Forget the scorecard—golf is your new secret weapon for living your best life. It’s about claiming your space on the green and realizing that you belong exactly where the action is. Whether you’re looking to spark a new passion, find your “tribe” of like-minded women, or simply enjoy a beautiful afternoon with a glass of wine in hand, the game meets you exactly where you are. Don’t let the fear of a “bad shot” hold you back; every pro started with a swing and a miss, and the golf community is more welcoming now than ever before. It’s time to trade the sidelines for the fairway, embrace the laughter that comes with learning, and invest in a hobby that pours back into you. The course is calling—grab some clubs and discover the confidence you never knew you had!

Join us for your next round at golftipsmag.com/register

Los Angeles, California – Luxury lifestyle brand and golf footwear innovator, G/FORE is thrilled to expand their most recent success, the innovative G/18 Golf Shoe, to female players.

Building on the newest shoe’s growing popularity and heightened demand for its counterpart, the women’s iteration launched on February 2nd to an enthusiastic response from lovers of the brand. Available in multiple colorways, the distinctive golf shoe is stacked with design benefits that work together to maintain comfort for all eighteen holes—inspiring the name.

Boasting breakthrough performance technology, the Women’s G/18 retails at $250 and makes navigating the greens easy. The unique sole provides three levels of exceptional grip with rounded edges and a crash pad heel to tackle any terrain. It also features a traction covered toe wrap for extra stability during the swing phase. Designed with a wide build, the shoe supports natural footing with an engineered heel-to-toe rocker and raised sidewalls for even more balance. Add the cushioned foam interior and washable 3D molded insoles—a brand signature—and the G/18 provides a massage to the feet that lasts.

For more information on G/FORE and to shop 2025 apparel, footwear, and accessories, visit www.gfore.com.

Follow G/FORE at:

Instagram: @gfore

Facebook: @getgfore

X (formerly known as Twitter): @gfore

TikTok: @getgfore

For additional press information, imagery and any other requests, please contact pr@gfore.com

ABOUT G/FORE:

G/FORE was conceptualized with a passion for modern design combined with a love of golf. Inspired by art, architecture, and high fashion, the brand is distinguished by their attention to detail, sophisticated ease, whimsical nature, youthful energy, and sense of humor. Consistently striving to make a powerful and colorful impact on their favorite game, the brand intends to disrupt the industry while honoring the sport and its rich traditions.

Founded in 2011, G/FORE has established itself as a leader and innovator in golf fashion with a wide range of premium footwear, apparel, and accessories for both men and women. They have gained the attention and adoration of golf enthusiasts across the globe as well as well-known tour players like Brandt Snedeker, Ryann O’Toole, Alvaro Quiros, and Thomas Detry among many others.

G/FORE products can be found online at gfore.com along with specialty retailers and top golf pro shops in 35+ countries.

 

[ngg src=”galleries” ids=”22″ display=”basic_thumbnail” thumbnail_crop=”0″]When Lisa O’Hurley was a featured guest on the ‘Women of Golf’ podcast in late June 2021, her then six-months-young LOHLA SPORT brand was relatively unknown and untested.

She exuded confidence, but one never knows how positive (or negative) feedback and how rapid (or slow) customer adoption will be. 

Lo and behold, and thanks to O’Hurley’s perseverance and impeccable sense of style, LOHLA SPORT is now and undisputedly the hottest premium ladies’ golf apparel line across America.

Coordinated tops, bottoms, skorts, outerwear and accessories seem to be popping up proverbially everywhere on and off the golf course.

O’Hurley’s latest masterpiece is the new “Lavish Summer Locales” collection, appropriately named after high-class, tropical destinations known for converging swanky fashion and active lifestyles: 

  • Ibiza – Inspired by golf legend Annika Sorenstam with part proceeds benefiting The ANNIKA Foundation, dramatic lemon, black and white designs are elegantly adorned with stars, stripes and solids
  • Amalfi – Features lilac, the fashion color of the season, alongside white and navy with styles accentuated by tasteful leopard and houndstooth prints
  • Tropez – This bright collection group highlights blueberry, appletini green and sunset orange, including a wavy print, emitting a beach feel while on the golf course
  • Monaco – All-American look with a pinch of French beret in navy, white, red and blueberry that’s spot on for Memorial Day, Independence Day and Bastille Day

“Lavish Summer Locales styles make ladies feel great and smile,” says O’Hurley “Warmer weather should be met with fashionable, stylish, playful and classy outfits, and that’s what LOHLA SPORT accomplishes.”

Adding to the Lavish Summer Locales fun is new, throwback “Her Name was LOHLA, She was a Showgirl” T-shirt and hoodie that pays homage of Barry Manilow.

Then there’s the brand’s super popular The Golf Fitness Pull-On Pant and The Very Pant.  These two staples represent a comfortable-chic, made-for-play, “Golfleisure” aesthetic just like Lululemon’s “Athleisure” fanaticism.

All LOHLA SPORT styles are rooted in colorful, on-trend European designs with feminine Los Angeles flair.  Styles are XXS to XXL with flattering yet not overly sexy cuts and made of fine-quality fabrics sourced worldwide. 

What a difference 18 months makes.  LOHLA SPORT is here to stay – and then some.  As such, O’Hurley and her huge following are all smiles.

RICH KATZ
Founder & CEO
703.283.4852
rkatz@katzstrategy.com
www.katzstrategy.com

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