TRUE linkswear (TRUE), creators of golf’s most naturally comfortable, performance-focused footwear, has undergone a major expansion of its national sales team and distribution network, and is targeting exponential green grass and big box sales over the next five years.
To lead the company’s retail-channel build-out, TRUE hired Washington native J.D. Rastovski as National Sales Director. Previously, Rastovski was the Pacific Northwest Territory Sales Leader for Parsons Extreme Golf (PXG). Prior to that, he enjoyed a two-year stint with TRUE as Western U.S. Regional Sales Manager. Rastovski is joined by Strategic Sales Manager Sean Finucan, who had successful tenues with PXG and Nike, and Green Grass Sales Manager T.J. Bordeaux, a leading sales rep with johnnie-O for nearly six years.
“Through our initial direct-to-consumer business model we’ve been able to grow our global brand awareness significantly and have created a legion of TRUE brand evangelists who swear by our golf shoes,” says TRUE President Jason Moore. “With the growth of the game globally over the past two years, the timing is optimal for us to lean heavily into retail sales in traditional locations.”
TRUE will add 16 outside sales reps for the balance of 2022 and is also building an in-house sales team to handle an ever-growing volume of in-bound sales. Globally, it’s partnered with a transactional platform that facilitates online sales by converting currencies from dozens of countries. The TRUE sales team will monitor and evaluate direct-to-consumer international sales to best determine the structure of its future global sales and distribution network.
“The demand for TRUE is out there and I’m excited to lead the expansion of national and global retail sales,” says Rastovski. “We’re even more excited to give golfers everywhere the choice to play the game in the industry’s most comfortable shoe.”
Over the past eight months, TRUE has dropped several new models, including the All Day Rip Stop, Lux Sport and OG Sport, and has introduced new colorways and color pops of its wildly popular models like the Original 1.2, OG Feel and All Day Knit II.
Retailing at the TRUE website for $155 (www.truelinkswear.com), the OG Feel Reflect Camo Collection models are available in sizes ranging from seven to 15. They weigh a mere 10.3 ounces, making them one of the lightest golf shoes on the market. The extra-wide toe box is also ideal for walkers or golfers who appreciate extra space for their toes to spread out.
TRUE is quick to point out at its website that limited-edition drops are just that – limited. These constrained supply product drops tend to sell fast given the brand’s cult following online and via social media. And with the rise in popularity of not only golf but walking the golf course, all TRUE OG Feel models have been selling quickly, according to Brandon Wallach, TRUE’s longtime VP of Marketing.
And in keeping with bolstering its “OG” lines, TRUE also added three new colorways to its most iconic model, the Original 1.2. #Enjoythewalk golfer can now choose from Classic Black, Nine Iron Grey and Moonbeam in addition to Pure White and White / Black Saddle.
For more information: www.truelinkswear.com; @truelinkswear.
