golf apparel

7 Gear Upgrades to Gift This Season

Ted Odorico October 17, 2026

Holiday Gift Guide

Top picks from this season’s Holiday Gift Guide: 2026 breakthroughs and essential 2027 gear.

The modern golfer’s bag looks vastly different today than it did even five years ago. We are witnessing a quiet revolution on the fairways—one where actionable data, versatile apparel, and hyper-forgiving club designs are no longer reserved strictly for touring professionals. But with this flood of rapid innovation comes a saturated market of gimmicks. Finding the signal through the noise requires getting out on the grass. To determine what actually works, our editorial review panel spent the season putting the industry’s boldest claims to the test. We evaluated launch monitors that promise Tour-level analytics, outerwear claiming unrestricted shoulder mobility, and clubs engineered to fix the dreaded long-iron distance gap—gathering the definitive collection for our annual Holiday Gift Guide. Below, we have handpicked seven standout innovations from the guide that genuinely moved the needle this season and will elevate your game heading into next year. If you want to explore the rest of our tested picks, the full interactive digital gift guide is available to browse at the end of this feature.

Skip the novelty golf balls and gimmick gadgets this year. Whether you’re shopping for the golf-obsessed loved one in your life or just dropping heavy hints to treat your own bag after a long season, these proven performers deliver style, tech, and serious on-course value.

7 Gifts Guaranteed to Make the Nice List

1. The Stroke Stabilizer: L.A.B. Golf VZN.1i Putter

Putting consistency often comes down to fighting the putter’s natural desire to twist during the stroke. The VZN.1i eliminates that fight entirely using L.A.B.’s signature Lie Angle Balance technology. By keeping the putter face squarely pointed at the target line without requiring the golfer to manipulate their hands, it frees you up to focus purely on speed and read. The deep-milled 303 stainless-steel face insert provides a premium, responsive feel at impact. Price: $499.99

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2. The Course Strategist: Blue Tees Golf Player Pro GPS Speaker

The era of the standard Bluetooth golf speaker is over. The Player Pro pushes the category forward by integrating a vivid touchscreen directly into the unit. It showcases hole layouts, green heat maps, and live distances while delivering rich 360° audio. By keeping hazard awareness and shot tracking highly visible right on your golf cart framework, it becomes a complete digital caddie. Price: $179.00

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3. The Versatile Performer: Amy Sport Danni Bomber Jacket

Modern golf outerwear must perform under pressure while refusing to look like traditional, bulky weather gear. The Danni Bomber in Night Snake Embossed pairs a classic sport silhouette with sophisticated tonal texture. Its flexible stretch fabric and clean lines deliver the shoulder mobility required for a fluid backswing, while the aesthetic easily transitions to off-course evening wear. Price: $195.00

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4. The Data Powerhouse: MILESEEY GenePro G1 Touchscreen GPS Rangefinder

Shooting a pin is standard; having full GPS course mapping overlaid on a vivid 2.13″ AMOLED touchscreen changes how you attack a hole. The GenePro G1 combines precision laser ranging with SmartSlope™ and Ball-to-Pin™ technology across 43,000+ preloaded courses. It eliminates the need to pull your phone out during a round, keeping you entirely focused on execution. Price: $499.99

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5. The Ultimate Desk Trophy: Swing Sculpt

For the golfer who genuinely has everything, standard memorabilia falls flat. Swing Sculpt takes a video of your actual golf swing and transforms it into a custom, hand-painted 3D sculpture mounted on a premium walnut base. It is a striking, highly personalized piece of functional art that captures the exact mechanics of your individual game. Price: $149.00

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6. The Long Game Cheat Code: Performance Golf 357 Fairway Wood

The gap between the driver and the longest iron is the most volatile area of the bag for amateur golfers. The 357 Fairway Wood utilizes Tri-Fusion Technology to solve this specific yardage gap. It is engineered to deliver the aggressive carry distance of a traditional 3-wood, but with the high launch and accuracy of a forgiving 7-wood, making it an incredibly reliable weapon off tight lies. Price: $179.00

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7. The 19th Hole Mobile: DrinkTanks Travel Keg Pro

Maintaining focus and course management requires consistent on-course stamina, but post-round celebrations require something with a bit more kick. The Travel Keg Pro is a personal mini keg that pairs an insulated 64 oz Craft Growler with an easy-to-use Kegulator™ Cap for effortless pours on the go. It preserves flavor, temperature, and carbonation for brewery fills or batch cocktails wherever the round ends. Price: $239.00

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The Passionate Golfer’s Holiday Wishlist

Finding the perfect gift for a obsessed golfer is notoriously difficult—until now. We’ve built a master digital guide showcasing the absolute best in high-performance equipment, sharp apparel, and next-gen tech.

Your Smart Shopping Blueprint: Instant entry to 37 curated innovations guarantees you’ll find the exact gear they actually want, complete with pro-level breakdowns.

Browse the Interactive Guide: 2026 Holiday Gift Guide.

TRUE News: National Sales Team Expansion, OG Camo Collection

Ted Odorico January 6, 2025

Golf News

TRUE linkswear (TRUE), creators of golf’s most naturally comfortable, performance-focused footwear, has undergone a major expansion of its national sales team and distribution network, and is targeting exponential green grass and big box sales over the next five years.

To lead the company’s retail-channel build-out, TRUE hired Washington native J.D. Rastovski as National Sales Director. Previously, Rastovski was the Pacific Northwest Territory Sales Leader for Parsons Extreme Golf (PXG). Prior to that, he enjoyed a two-year stint with TRUE as Western U.S. Regional Sales Manager. Rastovski is joined by Strategic Sales Manager Sean Finucan, who had successful tenues with PXG and Nike, and Green Grass Sales Manager T.J. Bordeaux, a leading sales rep with johnnie-O for nearly six years.

“Through our initial direct-to-consumer business model we’ve been able to grow our global brand awareness significantly and have created a legion of TRUE brand evangelists who swear by our golf shoes,” says TRUE President Jason Moore. “With the growth of the game globally over the past two years, the timing is optimal for us to lean heavily into retail sales in traditional locations.”

TRUE will add 16 outside sales reps for the balance of 2022 and is also building an in-house sales team to handle an ever-growing volume of in-bound sales. Globally, it’s partnered with a transactional platform that facilitates online sales by converting currencies from dozens of countries. The TRUE sales team will monitor and evaluate direct-to-consumer international sales to best determine the structure of its future global sales and distribution network.

“The demand for TRUE is out there and I’m excited to lead the expansion of national and global retail sales,” says Rastovski. “We’re even more excited to give golfers everywhere the choice to play the game in the industry’s most comfortable shoe.”

Over the past eight months, TRUE has dropped several new models, including the All Day Rip Stop, Lux Sport and OG Sport, and has introduced new colorways and color pops of its wildly popular models like the Original 1.2, OG Feel and All Day Knit II.

Retailing at the TRUE website for $155 (www.truelinkswear.com), the OG Feel Reflect Camo Collection models are available in sizes ranging from seven to 15. They weigh a mere 10.3 ounces, making them one of the lightest golf shoes on the market. The extra-wide toe box is also ideal for walkers or golfers who appreciate extra space for their toes to spread out.

TRUE is quick to point out at its website that limited-edition drops are just that – limited. These constrained supply product drops tend to sell fast given the brand’s cult following online and via social media. And with the rise in popularity of not only golf but walking the golf course, all TRUE OG Feel models have been selling quickly, according to Brandon Wallach, TRUE’s longtime VP of Marketing.

And in keeping with bolstering its “OG” lines, TRUE also added three new colorways to its most iconic model, the Original 1.2. #Enjoythewalk golfer can now choose from Classic Black, Nine Iron Grey and Moonbeam in addition to Pure White and White / Black Saddle.

For more information: www.truelinkswear.com; @truelinkswear.

G/FORE’S VERSATILE ACTIVE COLLECTION IS HERE

Ted Odorico October 9, 2023

Golf News

Focusing on country club sports as well as everyday needs, the premium performance wear is designed for a body that’s always in motion. Available for both men and women, the styles showcase versatility above all else offering optimal functionality for the golf course and well beyond. Tennis, pickleball, basketball, jogging—whatever the chosen activity, PRJKT CC Operative suits the athlete. Each item is detailed and strategically considered for elevating the game of choice.

For men, there are seven styles available including the new breathable Stretch Tech Quarter Zip Long Sleeve Pullover in 4-way stretch mélange jersey equipped with perforated details and underarm gussets. For a classic combo, there’s the relaxed Double Knit Scuba Oversized OPS Sweatshirt and stylish Monogram G’s OPS B-Ball Short perfect for daily wear. Whether you’re playing, spectating, or lounging, they all work.

For women, the ten styles include the ultra-functional Racerback Stretch OPS Pleated Tennis Dress (with shorts), the cozy Double Knit Scuba Perforated Circle G’s OPS Sweatshirt, two sports bra options, and the new Soft Tech OPS Mid Rise Legging which befits any everyday activity.

Whether you’re shopping for the course, court, home, or a gift, there is an item in the new collection for everyone. Shop the PRJKT CC Operative capsule now and take your game—whatever it may be—to the next level. For more information on G/FORE and to shop 2023 apparel, footwear, and accessories, visit www.gfore.com.

For additional press information, imagery and any other requests, please contact pr@gfore.com

ABOUT G/FORE:

G/FORE was conceptualized with a passion for modern design combined with a love of golf. Inspired by art, architecture, and high fashion, the brand is distinguished by their attention to detail, sophisticated ease, whimsical nature, youthful energy, and sense of humor. Consistently striving to make a powerful and colorful impact on their favorite game, the brand intends to disrupt the industry while honoring the sport and its rich traditions.

Founded in 2011, G/FORE has established itself as a leader and innovator in golf fashion with a wide range of premium footwear, apparel, and accessories for both men and women. They have gained the attention and adoration of golf enthusiasts across the globe as well as well-known tour players like Brandt Snedeker, Ryann O’Toole, Alvaro Quiros, Thomas Detry, and Mel Reid, among many others.

G/FORE products can be found online at gfore.com along with specialty retailers and top golf pro shops in 35+ countries.

The limited-edition ULTRABAD collection

Ted Odorico October 6, 2021

Golf News

Michelob ULTRA and Bad Birdie — two brands who believe in bringing joy — have teamed up to release the ‘ULTRABAD’ golf apparel collection, to help bring fun to the golf course and make sure you pull up to the first tee dripped in style. Whether you’re a pro or weekend warrior, ULTRABAD is for the golfers who want to have a great time on the course with their crew, sharing a few cold ones along the way. Because after all…it’s only worth it if you enjoy it.

A Bit About The Collection:

The limited-edition ULTRABAD collection is fueled to change the narrative around golf culture
The set consists of wearable fits including polos, hoodies and hats to go along with golf accessories that include towels, driver covers and putter covers.