Director of Instruction

Golf Academy at Horseshoe Bay Resort Announces Major Champion Two-Day Golf School

Marc Hall February 25, 2026

Golf News

2002 PGA Championship winner Rich Beem joins Director of Instruction Bobby Steiner for unique two-day game improvement opportunities.

HORSESHOE BAY, TEXAS – The Golf Academy at Horseshoe Bay Resort – located at the AAA-Four Diamond and Conde Nast Readers’ Choice Award-winning resort, a part of the Crescent Hotels & Resorts Latitudes collection – has the return of its 2-Day Major Champion Golf School that debuted last year.

On March 21 and 22, 2026, golfers can experience a two-day golf school with 2002 PGA Championship winner Rich Beem and Horseshoe Bay’s Resort Director of Golf Instruction Bobby Steiner. This powerhouse coaching team will provide the tools and confidence for golfers to take their game to the next level. Availability is limited to six participants.

Horseshoe Bay Resort – Director of Instruction Bobby Steiner

Beem’s father was a 25-year PGA of America member and taught the game full-time. Thus growing up, Beem assumed he would be a lifelong teacher as well. “I would’ve been if I hadn’t found success on the PGA Tour,” says Beem. “It’s nice to be on the lesson tee again, helping people get the most out of their game,” says Beem.

The Major Champion 2-Day Golf School package includes guest room accommodations, as well as admission to the school.

Major Champion 2-Day Golf School Schedule:

9am to Noon – Putting, Chipping, Pitching, and Full Swing (complete with Trackman video analysis)
Noon – Break for lunch with Instructor (included in your package)
1pm – 9-Hole Playing Lesson with Beem and Steiner
3pm – End of school day, all participants are free to continue playing and/or practicing for the remainder of the day.

“Some lessons are better learned on the course, and so in addition to playing my own ball, I play the role of caddie during playing lessons,” says Beem. “It’s more about teaching people how to think their way around the course. Many 15-handicappers could be single-digit if they just made better decisions on the course.”

Steiner adds “It brings me great joy to help every student reach the level to which they aspire. At these schools, those who join us will enjoy the rare experience of learning from someone who stood toe-to-toe with the game’s greatest players and emerged victorious. Everyday golfers can learn a great deal from Rich’s approach to playing and scoring and keeping a great attitude on the course.”

The Golf Academy at Horseshoe Bay Resort is a purpose-built facility designed to enhance the game of golfers of all levels, featuring advanced technology such as Trackman and Toptracer, dedicated short-game practice areas, and a partnership with Callaway Golf for equipment and fitting services.

The 3,000-square-foot academy, helmed by the experienced instructor and author Steiner, offers personalized instruction, golf schools, and clinics in a comfortable and technologically advanced environment. The space features two climate-controlled indoor bays fully equipped with technology that provides real-time swing analysis and golf simulator capabilities; eight covered outdoor hitting stations with technology for detailed shot data, yardage and ball flight tracking; and 4,500-square-foot short-game area with natural grass putting and chipping green.

To learn more about the Major Champion 2-Day Golf School at Horseshoe Bay Resort, visit https://www.hsbresort.com/golf/golf-academy/.

About Horseshoe Bay Resort
Horseshoe Bay Resort is one of America’s largest golf and lakeside resort destinations. It is located 45 minutes from Austin on more than 7,000 picturesque acres of the Texas Hill Country and along the spectacular shores of constant-level Lake LBJ. It features four championship golf courses designed by World Golf Hall of Fame members Robert Trent Jones Sr and Jack Nicklaus, as well as the exciting 18-hole Zoysia-grass Whitewater Putting Course.

Horseshoe Bay Resort has invested $150+ million in a property-wide capital improvement program and new construction. The work included enhanced guest accommodation and meeting spaces, as well as renovation of the golf courses and club houses. The resort also features a lakeside spa, world-class tennis and pickleball, a full-service lake marina, and a private airport. The AAA Four Diamond resort is part of the Crescent Hotels & Resorts distinguished Latitudes lifestyle hotels and resorts division. For more information and reservations visit www.hsbresort.com or call 877-611-0112.

About Crescent Hotels & Resorts
Crescent Hotels & Resorts is an award-winning, nationally recognized, operator of hotels and resorts with over 120 properties in the United States & Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, and Hyatt. Crescent also operates a collection of independent and lifestyle properties under the Latitudes Collection umbrella. These properties include NOPSI Hotel New Orleans, Horseshoe Bay Resort, and The Opus Westchester, Autograph Collection. Powered by innovative, forward-thinking experts, Latitudes is a modern management platform for lifestyle hotels and resorts where creative concepts connect with modern travelers from urban boutique hotels to oceanside luxury resorts.

Crescent’s clients include premiere REITs, private equity firms, and major developers. For more information, please visit www.crescenthotels.com and www.latitudesbycrescent.com or connect with Crescent on LinkedIn.

Press release by: Kevin Frisch PR

Cherry Hills Names Pat Coyner Director of Instruction

Kevin Frisch June 3, 2025

Golf News

Historic Cherry Hills Country Club Names Pat Coyner Director of Instructio

Denver, CO – Cherry Hills Country Club (CHCC), one of America’s most iconic golf clubs, has hired Pat Coyner as its Director of Instruction. Coyner, a decorated teacher, coach and mentor for thousands of students of skill levels ranging from beginners to touring professionals, will oversee the club’s instructional programming.

“I am thrilled to have been selected as the Director of Instruction at Cherry Hills Country Club, and I thank the membership and board for this wonderful opportunity to continue my career at such an iconic venue,” said Coyner. “It’s exciting to be part of the rich history and tradition that this club represents in the landscape of American golf and I look forward to establishing our instructional program as one of America’s best.”

As one of the top teachers in the country, Coyner comes to Cherry Hills Country Club from Frederica Golf Club in Georgia, and before that, Baltimore (Md.) Country Club. He studied under PGA Tour instructor/coach Sean Foley since 2009, as well as Top 100 teachers Mike Adams, Mark Blackburn, Stan Utley, Kevin Kirk, Ted Sheftic,

Bernie Najar and James Leitz. He’s also certified in golf biomechanics by Joey Diovisalvi, Dr. Rob Neal, and Dr. Mark Bull.

“I have been fortunate to have learned under some of golf’s greatest teachers and coaches,” added Coyner. “This opportunity positions me to mentor many young players and instructors, while impacting youth, growing the game, and providing game improvement programs for the Cherry Hills Country Club membership that will help to improve everyone’s games.”

Coyner has already begun developing a wide range of instructional programming for all demographics and skill levels at Cherry Hills Country Club. This includes Ladies Golf 101, structured practices for the Ladies Interclub team, PGA Jr. League, Junior Academy, Junior Summer Camps, short game scoring clinics, advanced shot-making clinics, and AimPoint Express green-reading schools. He also brings a high level of technology to the club through TrackMan and Swing Catalyst, and planned guest instructors who will cover Biomechanics, Sports Psychology, Strength and conditioning/speed training, and advanced short game techniques.

Coyner was awarded the two highest honors for instructors in the Middle Atlantic PGA: the Section Teacher of the Year Award and the Section Professional Development Award. He’s also been ranked annually since 2015 in Golf Digest as a Best-In-State Teacher and is listed in GOLF Magazine/GOLF.com as a Top 100 Teacher to Watch. Additionally, he serves as a contributing instructor for PGA Magazine and has presented at numerous Teaching and Coaching Summits hosted by the PGA of America.

“Since joining Cherry Hills as our Director of Instruction, Pat Coyner has made an extraordinary impact – not only on our professional team, but on the instructional culture of the club,” said Bryan Nicholson, PGA Head Golf Professional for Cherry Hills Country Club. “His ability to connect with players of all abilities, from beginners to elite competitors, is truly exceptional. Pat has quickly become one of the most sought-after instructors in the state of Colorado. The culture he has cultivated is grounded in his remarkable ability to communicate, relate, and tailor his approach to each player, resulting in measurable improvement and elevated performance. Our membership is already experiencing the benefits of his leadership, and we are incredibly fortunate to have Pat guiding this essential part of the Cherry Hills golf experience.”

As a player, Coyner attended the University of Maryland-Baltimore County on a golf scholarship. He captured three individual titles there and was twice named Team Captain and All-Conference. Coyner also has 12 victories to his credit in his 25+ years as a PGA of America Golf Professional.

ABOUT CHERRY HILLS
Cherry Hills is intertwined in the fabric of American golf history. The club was founded in 1922 on 272 acres south of Denver, Colorado and designed by renowned course architect William Flynn. In 1938, the United States Golf Association awarded Cherry Hills the U.S. Open, the first time the tournament was held west of the Mississippi River. Since then, the course has hosted 15 different national championships, including the most recent U.S. Amateur in 2023. Cherry Hills is the site of one of the most famous opening shots and monumental rounds in championship golf history when Arnold Palmer drove the first green in the final round of the 1960 U.S. Open and made birdie on his way to a final round 65 to win. Cherry Hills is the only course in the U.S., other than Augusta National, where Arnold Palmer and Jack Nicklaus both won a major championship.

The champions who have won at Cherry Hills have included some of the game’s greats: Palmer, Nicklaus, Phil Mickelson, Jay Siegel, Hubert Green, Andy North, Ralph Guldahl, Vic Ghezzi, Babe Didrikson-Zaharias and Lewis Oehmig. Cherry Hills is ranked among America’s 100 Greatest Courses by Golf Digest, GOLF Magazine’s Top 100 Courses in the U.S. and Golfweek’s Best Classic Courses and Best Private Courses. For more information, visit www.CHCC.com.

Press release by: Kevin Frisch PR