She exuded confidence, but one never knows how positive (or negative) feedback and how rapid (or slow) customer adoption will be.
Lo and behold, and thanks to O’Hurley’s perseverance and impeccable sense of style, LOHLA SPORT is now and undisputedly the hottest premium ladies’ golf apparel line across America.
Coordinated tops, bottoms, skorts, outerwear and accessories seem to be popping up proverbially everywhere on and off the golf course.
O’Hurley’s latest masterpiece is the new “Lavish Summer Locales” collection, appropriately named after high-class, tropical destinations known for converging swanky fashion and active lifestyles:
- Ibiza – Inspired by golf legend Annika Sorenstam with part proceeds benefiting The ANNIKA Foundation, dramatic lemon, black and white designs are elegantly adorned with stars, stripes and solids
- Amalfi – Features lilac, the fashion color of the season, alongside white and navy with styles accentuated by tasteful leopard and houndstooth prints
- Tropez – This bright collection group highlights blueberry, appletini green and sunset orange, including a wavy print, emitting a beach feel while on the golf course
- Monaco – All-American look with a pinch of French beret in navy, white, red and blueberry that’s spot on for Memorial Day, Independence Day and Bastille Day
“Lavish Summer Locales styles make ladies feel great and smile,” says O’Hurley “Warmer weather should be met with fashionable, stylish, playful and classy outfits, and that’s what LOHLA SPORT accomplishes.”
Adding to the Lavish Summer Locales fun is new, throwback “Her Name was LOHLA, She was a Showgirl” T-shirt and hoodie that pays homage of Barry Manilow.
Then there’s the brand’s super popular The Golf Fitness Pull-On Pant and The Very Pant. These two staples represent a comfortable-chic, made-for-play, “Golfleisure” aesthetic just like Lululemon’s “Athleisure” fanaticism.
All LOHLA SPORT styles are rooted in colorful, on-trend European designs with feminine Los Angeles flair. Styles are XXS to XXL with flattering yet not overly sexy cuts and made of fine-quality fabrics sourced worldwide.
What a difference 18 months makes. LOHLA SPORT is here to stay – and then some. As such, O’Hurley and her huge following are all smiles.
RICH KATZ
Founder & CEO
703.283.4852
rkatz@katzstrategy.com
www.katzstrategy.com
