SST Pure Makes Mark On U.S. Open

SST Pure, golf’s global leader in computerized analysis and alignment of golf shafts, reports that it has “Pured” shafts for nearly 20 percent of the PGA Tour professionals playing in the 2017 U.S. Open. Six of these players are ranked in the top 10 in the FedExCup standings.

SST Pure Shafts“It’s exciting to see so many PGA Tour professionals competing in the U.S. Open who have had their shafts Pured at some point this year,” SST Pure President Brian Adair said. “At their level, they understand the importance of finding the most stable orientation of the shaft to eliminate inconsistencies when striking the ball. Our Puring process provides tangible benefits which is one of the main reasons we have Pured shafts for more than 100 PGA Tour professionals in 2017.”

Twelve tournaments have been won during the 2016-2017 season by PGA Tour players who have had their shafts Pured, including: The Players Championship, Insperity Invitational, WGC-Dell Technologies Match Play, WGC-Mexico Championship, The Honda Classic, Genesis Open, Waste Management Phoenix Open, Career Builder Challenge, Franklin Templeton Shootout, Hero World Challenge, World Golf Championships – HSBC Champions, and Safeway Open.

SST Pure is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST Pure Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST Pured position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST Pure system also generates a printout for each shaft, showing its structural and performance analysis.

The SST Pure process works on any shaft, regardless of its material; steel, graphite, even boron or thermoplastic shafts benefit from the SST Pure process. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST Pure locates the most stable orientation in any shaft.

Players who have had their shafts SST Pured hit the ball longer, straighter and more uniformly consistent than ever before. Independent testing on players of all skill levels has established that SST Pure improves impact repeatability on the center of the clubface by up to 51 percent. Clubs that have been Pured have a softer feel than randomly installed shafts, which is the current standard for club assembly.

Visit for more information about the Puring process and to locate an SST Pure licensed club fitter.

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