TRUE linkswear’s New ‘Tour Collection’ Features Shoes, Apparel

Now that peak golf season is here, TRUE has launched its exciting new “Tour Collection” featuring the highly-anticipated LUX Tour and OG Tour golf shoes, the premium LUX Tour Polo Tour Logo Edition and midweight Quarter Zip Tour Logo Edition, and the breathable LUX Tech Tour 5-Panel Hat. Simply put, TRUE is providing golfers with Read more…

It’s not spring until RADMOR Golf says it’s spring

It’s not spring until RADMOR Golf says it’s spring. Or at least that’s how co-founders Scott Morrison and Bob Conrad joke it out. The nearly lifelong friends and teammates on the University of Washington men’s golf team in the 90s are ready to take on the new year in a big way. “We’re a Pacific Read more…

RADMOR Signs PGA TOUR Player Kevin Chappell

RADMOR, the golf lifestyle brand crafting on and off-course apparel from meticulously-curated, all-natural materials, has signed former UCLA All-American and PGA TOUR player Kevin Chappell as a Brand Ambassador. Chappell joins Korn Ferry Tour players R.J. Manke and Noah Wolsey – who both played at the University of Washington like RADMOR founders Scott Morrison and Read more…

TRUE linkswear to Debut All-New LUX Hybrid at 2023 PGA Show in Orlando, Fla.

TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut the all-new LUX Hybrid at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla. The LUX Hybrid is a performance-driven, athletically-inspired golf shoe designed to look like a traditional Read more…

OnCore Igniting ‘DTC’ Golf Ball Category in 2023

There was a time not long ago when direct-to-consumer golf ball companies were few and far between. Golfers would typically buy balls at the local golf shop minutes before teeing off, or at a big box store while shopping for other gear or household items. Entering 2023, however, the “DTC” channel continues to explode as Read more…

Black Friday, Cyber Monday Deals on DTC Gear & Apparel

When it comes to golf equipment and apparel, no channel has grown like direct-to-consumer over the past two years. This exponential increase was partly out of necessity during the pandemic, sure. But as an unintended byproduct, consumer comfort level with buying anything from full sets of golf clubs to hoodies and hats online has reached Read more…

TRUE linkswear Debuts All Day Pants

TRUE linkswear, purveyors of comfortable, modern golf footwear designed for the rigors of walking amid the elements, has debuted its All Day 5-Pocket and All Day Chino Pants for men. “All Day” is a technically designed collection of pants built for comfort, versatility and performance. The line complements TRUE’s ever-growing collection of walking-focused golf shoes, Read more…

Dropping Soon: RADMOR’s Fall Apparel

 Golf hoodie season is officially here for many parts of the country. In other words, it’s prime time to shine for Seattle-based RADMOR Golf. Founded by two college golf teammates in 2021, RADMOR is the first golf lifestyle brand making all its apparel from meticulously-curated, sustainable materials. According to Co-Founder Scott Morrison, the full fall Read more…

TRUE linkswear to Debut FS-01 This Fall

Remember that favorite pair of sneakers you had as kid? Now imagine those kicks upgraded with a high-performance golf shoe outsole and a high-tech, comfort-driven insole developed through years of R & D. That’s exactly what TRUE linkswear has created with its new Future Staples Line, starting with the highly-anticipated FS-01. The Tacoma, Wash.-based brand Read more…

GOLF TIPS MENU