STYLE AND SUBSTANCE – NO COMPROMISE WITH BIG MAX
Europe’s #1 golf bag brand BIG MAX is set to bring a splash of color to the fairways with the release of two new models that are packed with features and boast distinctive European styling. The Dri Lite Hybrid Tour and Dri Lite Seven, benefit from BIG MAX’s practical approach to life on the course, including its award winning water resistant Dri Lite technology. And while that makes them perfect for a gray day on the fairway, life with these BIG MAX designs is far from dull!
“There isn’t a huge variation in the golf bag market and that’s fine for a lot of golfers, but at BIG MAX we want to stand out from the crowd,” commented Ralf Niesing, Head of Bag Design at BIG MAX. “For practical innovation alone, the Dri Lite Hybrid Tour is the match of anything on the market and in the Dri Lite Seven I’d say we have the best lightweight stand bag in this price category. But when it comes to style, I really don’t think there is anything that comes close. With the Hybrid Tour we use 90° and 45° angles as they harmonise together and combine perfectly with the angle of a bag on a push cart. We then took the best modern color combinations and ended up with something that pops in a different way to any other bag I’ve seen. The Dri Lite Seven has a more subtle palette with bold accent colors, but at a single glance you can tell that this is a BIG MAX bag that has both style and substance.”
The Dri Lite Hybrid Tour is the water-resistant next generation of BIG MAX’s hugely successful Hybrid line. With its spacious interior and modern styling the Hybrid Tour is the ultimate all-round solution for the golfer who likes to push, carry and look great on the course. This ingenious bag sits perfectly square on a push cart thanks to its flat, footless push cart compatible base and leg lock feature, while the clever positioning of the stand mechanism low on the body of the bag provides a clear contact for the upper bag bracket, eliminating twisting. Its 14-way divider and 5 water-repellent pockets – including spacious cooler and 100% waterproof valuables pocket – give it superb cart bag capacity, while its ultra light weight of just 4.4 llbs and practical features such as padded straps and air channel for breathability when carrying mean it excels as a stand bag too. MSRP: $259.99
Available in: Black, Charcoal/Black/Red, Silver/Blueberry/Merlot, Steel Blue/Black/Rust, White/Black/Orange
The DRI LITE Seven is a water-resistant stand bag that features both waterproof fabric and zips. With an 8.5″ top and 4 way divider the Dri Lite Seven is a compact stand bag that offers extra room with its larger top to ease clubs in and out during your round. The bag holds 4 more clubs than traditional compact bags, which means you can travel and play with a full 14 club set in this small and ultra light bag. At less than 3.75 llbs and featuring a padded strap with air channel for breathability the Dri Lite Seven is perfect for carrying, while the leg lock gives golfers an easy option to use on a cart. Four water resistant pockets including cooler and 100% waterproof valuables pocket provide plenty of storage options and at an MSRP of $179.99 this bag is a perfect choice for a golfer who wants to carry Lite for a great price.
Available in: Black/Red, Navy/Orange, White/Navy/Red
BIG MAX Dri Lite technology delivers a 2000mm* water-resistant rating. Featuring waterproof material, waterproof zips and a fully sealed waterproof valuables pocket. These will keep all but the wettest days at bay.
*Hydrostatic testing of waterproof fabric gives a mm per 24 hours rating. This refers to the amount of rainfall a fabric can withstand in a single day. Thus, a 2,000mm waterproof rating means the garment can withstand 2,000mm of rainfall in a single day without letting in moisture.
Media Enquiries: firstname.lastname@example.org +44 (0)7740 684568
About BIG MAX
BIG MAX has been Europe’s #1 push cart brand for over 20 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe.