It’s not spring until RADMOR Golf says it’s spring. Or at least that’s how co-founders Scott Morrison and Bob Conrad joke it out. The nearly lifelong friends and teammates on the University of Washington men’s golf team in the 90s are ready to take on the new year in a big way.
“We’re a Pacific Northwest-based brand at heart but we can’t help but feel like our plight is a global one – make fashionable golf clothing with an unwavering commitment to sustainability,” says Morrison.
RADMOR, which Morrison describes as a “golf lifestyle brand crafting on and off-course apparel from meticulously-curated, all-natural and recycled materials,” just dropped its spring 2023 line. The “New Beginnings Collection,” as it’s dubbed, features new colors, styles, patterns and materials with the same unwavering commitment to sustainability in golf fashion.
New Beginnings, available in men’s and women’s capsules, leans hard into the new golf season with vibrant color pops of True Blue, Wisteria, Glacier and Cloudy Blue. The men’s line is highlighted by a host of new polos, including the Taylor Recycled Floral Drip and Crosby Reverb Ultralight, Vincent and Five-O Knit Performance Shorts (hey, it’s spring, after all). Colton ¼ Zips, Higgins Hoodies and Perkins Crew Sweatshirts in an array of new colors and patterns are standing by for those crisp mornings and late afternoons.
RADMOR continues to expand its offerings for women, and the 2023 New Beginnings Collection features the new Hannah Pleated and Yesler Skorts, Michele Block Stretch Polo, Olivia GEORAD Long Sleeve and Sleeveless shirts, Olivia Cap Strip Long Sleeve, Mila Deep V Sleeveless Shirt and the Lauren Cap Stripe Polo. Also new for 2023 are a host of RADMOR accessories like the Dead Center RadCap Trucker Hat in show white and true blue, and two-packs of RADSOCKS made from cellulose, recycled nylon and elastane.
RADMOR’s sustainably-sourced golf clothing forgoes virgin polyester in favor of natural cellulose fibers like Peruvian Pima cotton, elastane yarns, and super-soft Tencel and recycled REPREVE to create the most environmentally minded golf apparel in the industry. Fabrics in 2023’s collections include RADMOR’s flagship 96% ELS Cotton 4% Elastane blend, its ultra-light 100% Pima, an organic Pima with recycled polyester/stretch blend, and an all-new certified recycled REPREVE blend designed for fans of synthetic fabrics.
In February 2021, Scott Morrison and Bob Conrad launched RADMOR. The college roommates and golf teammates at the University of Washington first discussed changing the face of golf apparel in the mid-90s, and today that vision is finally a reality. After graduating from the “U-Dub,” Conrad played golf professionally and still maintains a plus handicap. Supplying serious fashion “street cred,” Morrison was behind three of America’s top denim brands – Paper Denim & Cloth, 3×1 Denim and Earnest Sewn – and is widely considered a thought leader in the design world.
The dynamic duo’s passion for the harmonic convergence of fashion and performance is evident in subtle design treatments such as RADMOR’s MORE/EROM (Extended Range of Motion) underarm pattern prominently featured in golf shirts, layering pieces, and outerwear. Functional-yet-fun details like a signature “ball pocket” can also be found on outerwear, pants and shorts. RADMOR is defined by its commitment to using natural fibers and reducing our environmental impact while producing the highest quality golf apparel possible.
“RADMOR” is a playful blend of Morrison and Conrad’s last names and represents the brand’s dichotomy. Its secondary logo, “BobRad,” is a whimsical cartoon golf ball peering out of a golf hole that aims to bring golf to those who find the sport a bit too stuffy. Meanwhile, RADMOR’s “serious golf side” is reflected in its “Dead Center” ball and cup logo that appears throughout most of its collections and appeals to its green grass partners at high-end clubs and resorts.
In addition to its direct-to-consumer sales channel, RADMOR is available at a growing number of golf shops throughout the U.S. and Nordstrom stores nationwide, as well as Golf.com, Huckberry.com, TrendyGolf.com, FairwayStyles.com, Nordstrom.com and Saksfifthavenue.com. RADMOR has a concept shop in Seattle at 607 1st Avenue in Pioneer Square.
For more information about RADMOR and the full men’s and women’s New Beginnings Collections, visit www.radmorgolf.com.