With new ownership and a new marketing and sales gameplan in place — including demo, trade-up and factory direct distribution — Ben Hogan remains committed to producing the best-performing and best-feeling golf equipment in the world. Says company spokesmen, “By eschewing the traditional golf equipment distribution model, the company minimizes costs and eliminates retail mark-up and is able to offer the high-quality Ben Hogan products to serious, avid golfers at factory-direct prices. They’ve long concentrated on their iron lines, and they still do — with wedges and hybrids filling out an impressive product plan. The Ben Hogan PTx and Edge irons lead the way.
PTx IRONS
PTx irons are, says the company, “the most technologically advanced Hogan irons ever.” Each iron is co-forged from Carbon 1025 steel. The long irons incorporate a heavy tungsten insert while the shorter irons have a titanium insert allowing for the CG to be optimized in each clubhead. This “co-forging” process creates a Linear Center of Mass consistently positioned throughout the set. The PreciseLoft System provides for uniform four-degree loft separation between all irons. This transitional iron is designed for the serious player who is gaining skill and an accomplished player looking to up his game. Check the price on Amazon!
EDGE IRONS
The original Ben Hogan Edge Iron was introduced thirty years ago. Golfers played the first Edge Iron because it looked and felt like a player’s iron but offered the same forgiveness and playability of a less attractive, investment cast, “game improvement’ iron. The new Ben Hogan Edge is engineered with this same principle. Golfers can actually feel what they are doing right or wrong at impact. However, the new Ben Hogan Edge Iron features innova-tive technology to help minimize the effect of mis-hits. First, to achieve more forgiving perimeter weighting, every Edge Iron has two separate forged parts. The hosel and back frame are forged first, then the forged face is la-ser-welded into place. The hollow head construction also allows the thickness of the club face to vary — the longer irons have a very thin, yet strong face for exceptional distance, even on shots struck on the toe or heel. The mid and short irons incorporate a progressively thicker face design which provides for a solid feel on scoring shots. On average, the Ben Hogan Edge Irons are 12 percent larger than PTx Irons. Shots struck closer to the toe or heel, or high or low on the face will perform much like they were hit on the sweet spot. They are also slightly off-set, while Enhanced V-Sole Technology benefits players of all skill levels. Edge irons are available in mid-high lofts preferred by the majority of Ben Hogan iron players.
Cleveland Golf’s Launcher CBX irons are back with powerful technologies that help avid golfers experience faster ball speeds, more distance, and added control. Optimized for dedicated golfers who prefer forgiving clubs that launch the ball high and straight.
Callaway’s new Rogue hybrids introduce new technologies that riff off the driver and fairway metal lines, with a few design twists of their own.
Callaway’s new Rogue irons introduce new technologies that riff off the Rogue driver and fairway metal lines, with a few design twists of their own.
In the Ping G700 iron, engineers put a high priority on creating an iron that offers power and forgiveness by leveraging the advantages of a hollow-body design and a thin, maraging steel face, creating PING’s longest, highest-flying iron to date.
TaylorMade’s M3 and M4 irons each feature what the company calls “RIBCOR’’ technology that provides a new internal support system designed specifically to work with TaylorMade’s “Face Slot Technology’’ to achieve increased ballspeed across the entire face.
Along with their first-ever titanium face, stainless steel body and carbon fiber sole configuration, the new CBX line includes the company’s TrueLoft System. Through extra quality control methods in the bending process of unfinished heads, plus a triple-check on loft and lie in the final stages of the club head making process, Tour Edge is committed to making sure that each club head fits the exact loft that is listed on the club head.
The HL3 driver comes in two different configurations– a straight version and an offset version. Both drivers feature a forged titanium head and Cup Face technology, which in-creases the amount of face flexing for increased ball speed. HL3 technology also delivers incredible forgiveness, as well. Variable Face Thickness technology provides more contact points on the face that provide better off-center hit distance. The Power Channel on the sole behind the club face is designed to deliver amplified ball speed and less spin, as well as added forgiveness on shots struck lower on the face. Additionally, a rear sole weight moves the center of gravity back deeper in the club head to create an easy launch that will fly higher and longer.
The Hot Launch series is designed to specifically to take advantage of the emerging growth segment of customization. “Every golfer should be getting custom fit, especially high handicap players who have the most to gain,” said Tour Edge Vice President of Marketing Jon Claffey. “You don’t need to spend your kid’s college tuition to get into a high-performance, high-technology game-improving set of golf clubs.” The HL3 hybrid comes in 19, 22, 25 and 28-degree lofts, while the HL3 Iron-Wood is available in 12 different lofts designed to replace standard two-iron to lob wedge irons features is available individually or as a complete set.
