Volvik Vivid Balls
Golf ball have always been shiny little suckers, right? At least since the 1930s or so. That high gloss, that smooth touch — that’s the way it’s gotta be, or so say traditionalists. Same with the whole white thing. Colored golf balls? Hmm.
Sure, we’re starting to see some yellow golf balls out there, even on Tour. But the good folks at Volvik got tired of seeing that part of the golf universe in decidedly monochrome tones. Why not splash it up? They asked. Why not create a rainbow of golf balls that also happen to perform really well? And, with their new Vivid Matte, why not leave the high gloss in the bag and come up with an orb that doesn’t reflect the sun on those bright days, but instead stands out against any tint of sky? The Vivid’s unique finish (they are still available in traditional gloss, too) almost approaches translucent as it sits on the tee, while its highly resilient power core provides a brand of soft yet stout “kick” that’s perfect for slower swing speeds of 70 to 90 mph. Its dimple pattern is engineered to minimize sidespin, while the cover also grabs the ball at impact, resulting in mid—high backspin, mid-high trajectory and shorter run-outs on the green from middle distances. Yes, putting a bright orange, blue or red ball in play takes a leap of imagination, and a willingness to suffer the slings and arrows of your buddies’ snide comments. But once you’ve left them in the dust by eight or 10 yards a few times, they’ll come around. They just might color up, too. Vivid balls are available in four configurations — original, Soft, XT and Lite.

