Shane Sharp

Hilton Head Golf Island Expands with Palmetto Hall

Shane Sharp August 19, 2022

HOP Golf Heritage Collection Cupp Web Ready

Travel

It’s back.

After a multi-year hiatus under Brown Golf ownership, Palmetto Hall Golf Club is rejoining Hilton Head Golf Island, a collective of 26 courses across Beaufort, Bluffton and Jasper counties that helps promote the area as one of the world’s premier golf destinations.

The Heritage Golf Group, which owns and operates Hilton Head Island-based Oyster Reef, Port Royal and Shipyard Golf Clubs, recently acquired Palmetto Golf and Country Club, expanding its island folio to 117 total holes of golf.

Opened in the early 90s, the 36-hole venue features layouts designed by Arthur Hills and Robert Cupp. The Arthur Hills Course was the first to welcome golfers in 1991 and was named one of Golf Digest’s “Best New Courses.” The Robert Cupp Course followed in 1993 with a slope rating of 152 – the highest in the state at the time – and a series of geometrically shaped bunkers Cupp designed via CAD (computer-aided design).

“With the resurgence in golf travel and the number of choices golfers have for golf getaways, it’s crucial we promote our region’s amazing golf, lodging and culinary assets,” says Mark Burnett, President and CEO of Heritage Golf Group. “We are thrilled with the recent addition of Palmetto Hall Golf and Country Club to our portfolio and excited for its inclusion in Hilton Head Golf Island alongside Oyster Reef, Port Royal and Shipyard.”

As part of the acquisition, Heritage Golf Group has committed to a multi-million-dollar golf course improvement project scheduled to begin in the coming weeks. The Arthur Hills and Robert Cupp courses were long considered among the Lowcountry’s best layouts, and Heritage Golf Group’s clear-cut objective is to return them to their 90s glory.

As a pairing, the courses present a compelling contrast – the traditional look and feel of the Arthur Hills Course juxtaposed against the ultra-modern shaping and geometric bunkers of the Robert Cupp Course. Both have been continually praised for their ingenuity, shot values, playability and conditioning.

“It’s an exciting day when we can welcome one of the area’s iconic golf brands back to Hilton Head Golf Island,” says Lowcountry Golf Course Owner’s Association President Brad Mara. “The addition of Palmetto Hall Golf and Country Club increases our marketing collective to 28 courses, including world-renown properties such as The Sea Pines Resort and Palmetto Dunes Oceanfront Resort. With our wide-array of accommodation types and world-class restaurants, there’s never been a better time to visit Golf Island.”

And getting to Golf Island has never been easier.

Hilton Head Island Airport (HHH) on the island’s north end offers non-stop and one-stop service from multiple hub cities and connections via American Airlines, Delta and United. American offers daily non-stop flights from Charlotte and seasonal service from Dallas / Ft. Worth, Philadelphia and Washington National (DCA). Delta has daily flights to Atlanta and United provides daily non-stop service to Newark (EWR) and Washington Dulles (IAD).

Golfers can also utilize Savannah/Hilton Head International Airport (SAV), with direct flights from numerous East Coast, Midwest and Texas airports on several major and discount airlines. For golfers who prefer to hit the open road, major metro areas in the Carolinas, Georgia and north Florida are under a half-day’s drive, while several Mid-Atlantic and Midwestern cities are seven to nine hours away.

Once there, golf aficionados will appreciate the lineup of world-class venues sculpted by vaunted architects Pete Dye, Jack Nicklaus, George Fazio, Arthur Hills, Rees Jones, Robert Trent Jones, Willard Byrd, Davis Love III and Clyde Johnston. Hilton Head Island is home to The Sea Pines Resort where the PGA TOUR makes its only regular South Carolina stop each April at Harbour Town Golf Links for the RBC Heritage Presented by Boeing.

TRUE News: National Sales Team Expansion, OG Camo Collection

Shane Sharp June 27, 2022

Equipment

TRUE linkswear (TRUE), creators of golf’s most naturally comfortable, performance-focused footwear, has undergone a major expansion of its national sales team and distribution network, and is targeting exponential green grass and big box sales over the next five years.

To lead the company’s retail-channel build-out, TRUE hired Washington native J.D. Rastovski as National Sales Director. Previously, Rastovski was the Pacific Northwest Territory Sales Leader for Parsons Extreme Golf (PXG). Prior to that, he enjoyed a two-year stint with TRUE as Western U.S. Regional Sales Manager. Rastovski is joined by Strategic Sales Manager Sean Finucan, who had successful tenues with PXG and Nike, and Green Grass Sales Manager T.J. Bordeaux, a leading sales rep with johnnie-O for nearly six years.

“Through our initial direct-to-consumer business model we’ve been able to grow our global brand awareness significantly and have created a legion of TRUE brand evangelists who swear by our golf shoes,” says TRUE President Jason Moore. “With the growth of the game globally over the past two years, the timing is optimal for us to lean heavily into retail sales in traditional locations.”

TRUE will add 16 outside sales reps for the balance of 2022 and is also building an in-house sales team to handle an ever-growing volume of in-bound sales. Globally, it’s partnered with a transactional platform that facilitates online sales by converting currencies from dozens of countries. The TRUE sales team will monitor and evaluate direct-to-consumer international sales to best determine the structure of its future global sales and distribution network.

“The demand for TRUE is out there and I’m excited to lead the expansion of national and global retail sales,” says Rastovski. “We’re even more excited to give golfers everywhere the choice to play the game in the industry’s most comfortable shoe.”

Over the past eight months, TRUE has dropped several new models, including the All Day Rip Stop, Lux Sport and OG Sport, and has introduced new colorways and color pops of its wildly popular models like the Original 1.2, OG Feel and All Day Knit II.

Retailing at the TRUE website for $155 (www.truelinkswear.com), the OG Feel Reflect Camo Collection models are available in sizes ranging from seven to 15. They weigh a mere 10.3 ounces, making them one of the lightest golf shoes on the market. The extra-wide toe box is also ideal for walkers or golfers who appreciate extra space for their toes to spread out.

TRUE is quick to point out at its website that limited-edition drops are just that – limited. These constrained supply product drops tend to sell fast given the brand’s cult following online and via social media. And with the rise in popularity of not only golf but walking the golf course, all TRUE OG Feel models have been selling quickly, according to Brandon Wallach, TRUE’s longtime VP of Marketing.

And in keeping with bolstering its “OG” lines, TRUE also added three new colorways to its most iconic model, the Original 1.2. #Enjoythewalk golfer can now choose from Classic Black, Nine Iron Grey and Moonbeam in addition to Pure White and White / Black Saddle.

For more information: www.truelinkswear.com; @truelinkswear.